Canada’s Top Platform for Marketing News, Insights, and Industry Leaders

Latest Episodes

Episodes
Rachel Osavitsky-Baker (Stantec)
Rachel Osavitsky-Baker (Stantec)
Karen Leggett (Manulife)
Karen Leggett (Manulife)
Geoffrey Blanc (Cyberimpact)
Geoffrey Blanc (Cyberimpact)
Nadia Niccoli (Diageo Canada)
Nadia Niccoli (Diageo Canada)
Stephen Kiely (dentsu Canada)
Stephen Kiely (dentsu Canada)
Anick Beaulieu (C2 Montréal)
Anick Beaulieu (C2 Montréal)
Alex Nazarevich (Unbounce)
Alex Nazarevich (Unbounce)
Guy Kawasaki (Author)
Guy Kawasaki (Author)
Mary DePaoli (Marketing Hall of Fame Inductee)
Mary DePaoli (Marketing Hall of Fame Inductee)
Helen Kontozopoulos (ODAIA)
Helen Kontozopoulos (ODAIA)
Jessica Jensen (Indeed)
Jessica Jensen (Indeed)
Judy Lewis + Deborah Weinstein (Marketing Hall of Fame Inductees)
Judy Lewis + Deborah Weinstein (Marketing Hall of Fame Inductees)
Patrick Chandler (FightCamp)
Patrick Chandler (FightCamp)
Lucas Béland (Goloot)
Lucas Béland (Goloot)
Matthew Tsang (AndHumanity)
Matthew Tsang (AndHumanity)
Leticia Manzanares (Return-It)
Leticia Manzanares (Return-It)
Liz Geraghty (Wendy’s)
Liz Geraghty (Wendy’s)
Eric Morris (Google Canada)
Eric Morris (Google Canada)
Christie Horsman (Thinkific)
Christie Horsman (Thinkific)
Paul Briggs (eMarketer/Insider Intelligence)
Paul Briggs (eMarketer/Insider Intelligence)
Nick Lammie (EA SPORTS)
Nick Lammie (EA SPORTS)
Matt Rivard (Google Canada)
Matt Rivard (Google Canada)
Valerie Walker (Business + Higher Ed Roundtable)
Valerie Walker (Business + Higher Ed Roundtable)
Danielle Trevino (Crayola)
Danielle Trevino (Crayola)
Steve Mossop (Leger)
Steve Mossop (Leger)
Ellen Graf-Martin (Hall of Fame Recipient)
Ellen Graf-Martin (Hall of Fame Recipient)
Raven Opatovsky (Tim Hortons)
Raven Opatovsky (Tim Hortons)
Adam Gellert (HiredHippo)
Adam Gellert (HiredHippo)
Natasha Jung (Cold Tea Collective)
Natasha Jung (Cold Tea Collective)
Bruce Qi (LaunchPad Technologies)
Bruce Qi (LaunchPad Technologies)

All Things Marketing News

News
How Maple Leaf Foods Is Redefining Meat Marketing
How Maple Leaf Foods Is Redefining Meat Marketing
Mid-Summer Marketing Reset: 10 Quick Wins to Hit Your 2025 Goals
Mid-Summer Marketing Reset: 10 Quick Wins to Hit Your 2025 Goals
SNMA Summer School: Free Weekly Marketing Webinars from SocialNext
SNMA Summer School: Free Weekly Marketing Webinars from SocialNext
How Silk & Snow Saved $1.3M with Purpose-Driven Checkout Powered by veritree
How Silk & Snow Saved $1.3M with Purpose-Driven Checkout Powered by veritree
Beyond Greenwashing: How Smart Marketers Are Using Carbon Offsets with Transparency
Beyond Greenwashing: How Smart Marketers Are Using Carbon Offsets with Transparency
From Synthetic Data to Synthetic Societies
From Synthetic Data to Synthetic Societies
Why Generational Marketing is Outdated in 2025 & How Canadian Marketers Can Adapt
Why Generational Marketing is Outdated in 2025 & How Canadian Marketers Can Adapt
TikTok and Twitch: Fueling Full-Funnel Innovation for Canadian Marketers
TikTok and Twitch: Fueling Full-Funnel Innovation for Canadian Marketers
She Built That: How LEGO Canada is Redefining What It Means to Be a Builder
She Built That: How LEGO Canada is Redefining What It Means to Be a Builder
This Is Our Ice Turns Edmonton’s Stanley Cup Run Into a National Story
This Is Our Ice Turns Edmonton’s Stanley Cup Run Into a National Story
MiQ Launches Sigma: A Game-Changer in Programmatic Advertising
MiQ Launches Sigma: A Game-Changer in Programmatic Advertising
Is Canadian Identity the Key to Marketing Success in a Post-Tariff World?
Is Canadian Identity the Key to Marketing Success in a Post-Tariff World?
Rethinking the Run for the Border: Why U.S. Business Travel Is Losing Canadian Marketers
Rethinking the Run for the Border: Why U.S. Business Travel Is Losing Canadian Marketers
9 MarTech Companies You Never Knew Were Canadian
9 MarTech Companies You Never Knew Were Canadian
Canada’s Marketing Hall of Legends Unifies National Recognition
Canada’s Marketing Hall of Legends Unifies National Recognition
Search Evolved: How Social Media is Changing the Way We Find (and Buy) Everything
Search Evolved: How Social Media is Changing the Way We Find (and Buy) Everything
Forecast: Viral. The Weather Network’s Big Bet on Canadian Identity
Forecast: Viral. The Weather Network’s Big Bet on Canadian Identity
RONA Brings the Luck: A Superstitious Salute to Canadian Hockey Fans
RONA Brings the Luck: A Superstitious Salute to Canadian Hockey Fans
Political TV advertising heats up ahead of Canada’s 2025 election
Political TV advertising heats up ahead of Canada’s 2025 election
With Canadians Prioritizing "Buy Canadian", how are brands engaging with consumers to put Canadian ties at the forefront?
With Canadians Prioritizing "Buy Canadian", how are brands engaging with consumers to put Canadian ties at the forefront?
The Rise of the "Buy Canadian" Movement and What it Means for Businesses
The Rise of the "Buy Canadian" Movement and What it Means for Businesses
A Very Canadian Solution to Parking Woes
A Very Canadian Solution to Parking Woes
Meet 12 Outstanding Jelly Academy Graduates Ready for Hire
Meet 12 Outstanding Jelly Academy Graduates Ready for Hire
Re-Indigenizing Marketing: Why You Need First Nations, Métis, and Inuit Perspectives
Re-Indigenizing Marketing: Why You Need First Nations, Métis, and Inuit Perspectives
Digital Marketing Trends: TikTok’s Influence in 2025
Digital Marketing Trends: TikTok’s Influence in 2025
The Ongoing History of Communications and AI
The Ongoing History of Communications and AI
Yahoo’s CES Highlights: Key Insights for Canadian Marketers
Yahoo’s CES Highlights: Key Insights for Canadian Marketers
The Top 5 Digital Marketing Events in Canada for 2025
The Top 5 Digital Marketing Events in Canada for 2025
Brookline Public Relations’ 5 Resolutions for 2025 Listicle – Inspired by Two Decades of Success
Brookline Public Relations’ 5 Resolutions for 2025 Listicle – Inspired by Two Decades of Success
Help Expose Systemic Barriers in Advertising and Marketing: Participate in POCAM’s Visible & Vocal Study
Help Expose Systemic Barriers in Advertising and Marketing: Participate in POCAM’s Visible & Vocal Study

Technology Updates

News
Meta's Poison Pill Will Block Your Ability to Run Ads
Meta's Poison Pill Will Block Your Ability to Run Ads
My CEO Made Me Use Fake Burner Accounts
My CEO Made Me Use Fake Burner Accounts
Pay-to-Post: X Basically Kills Off Organic Content
Pay-to-Post: X Basically Kills Off Organic Content
New TikTok Dimensions: 48 feet high and 14 feet wide
New TikTok Dimensions: 48 feet high and 14 feet wide
New Toys From Meta & Pinterest
New Toys From Meta & Pinterest
A Totally Human-Achievable Number
A Totally Human-Achievable Number
The Internet is About to Change
The Internet is About to Change
An Abbreviated Issue
An Abbreviated Issue
Why We're Not Afraid of AI at Work
Why We're Not Afraid of AI at Work
The Future of Digital Advertising
The Future of Digital Advertising
From Playtime to Paytime: Kidfluencers Are Now Legally Cashing In
From Playtime to Paytime: Kidfluencers Are Now Legally Cashing In
Mobile Klinik’s “Get Smart” encourages Canadians to think twice about their devices
Mobile Klinik’s “Get Smart” encourages Canadians to think twice about their devices
Mutant Mayhem: Paramount Pictures and Snapchat launch AR lens for TMNT
Mutant Mayhem: Paramount Pictures and Snapchat launch AR lens for TMNT
Marketers’ Excitement: Anticipating Marketing’s 2023 Trajectory
Marketers’ Excitement: Anticipating Marketing’s 2023 Trajectory
You Know You're Winning When Your Customers Cry
You Know You're Winning When Your Customers Cry
Advertising in the Age of Connected TV
Advertising in the Age of Connected TV
Streamlabs’ New Podcast Editor: An Interview with Ashray Urs
Streamlabs’ New Podcast Editor: An Interview with Ashray Urs
TikTok Shop is Open(ing) for Business
TikTok Shop is Open(ing) for Business
Marketing Must Invest in People with an Always-on Approach to Upskilling
Marketing Must Invest in People with an Always-on Approach to Upskilling
The Future of AI: Automated LinkedIn Inspiration Porn <sigh>
The Future of AI: Automated LinkedIn Inspiration Porn <sigh>
Am I the Drama?
Am I the Drama?
Pinterest Manifestival Takes Cannes Lions By Storm
Pinterest Manifestival Takes Cannes Lions By Storm
Jackson-Triggs: Celebrating 30 Years of Inspiring Moments with a Fresh Look
Jackson-Triggs: Celebrating 30 Years of Inspiring Moments with a Fresh Look
Cheap Ads and other Big Opportunities
Cheap Ads and other Big Opportunities
Bridge Over Troubled Twitter
Bridge Over Troubled Twitter
The Future of Digital Marketing Skills Training: 2023 Insights from Tech Leaders
The Future of Digital Marketing Skills Training: 2023 Insights from Tech Leaders
Q&amp;A with Karen Zuccala: Connected TV's watch time surges, plus how to reach this audience
Q&A with Karen Zuccala: Connected TV's watch time surges, plus how to reach this audience
Remember Facebook?
Remember Facebook?
Vanishing Views
Vanishing Views
How to Get AI Working for You Right Now
How to Get AI Working for You Right Now

Social Media Stories

News
This Article is 7.38% More Awesome Than Yesterday's
This Article is 7.38% More Awesome Than Yesterday's
Meta's Poison Pill Will Block Your Ability to Run Ads
Meta's Poison Pill Will Block Your Ability to Run Ads
Amazon Turns to Social Apps to Battle Popular Competitors
Amazon Turns to Social Apps to Battle Popular Competitors
My CEO Made Me Use Fake Burner Accounts
My CEO Made Me Use Fake Burner Accounts
Spotting the Next Major Social Media Trend
Spotting the Next Major Social Media Trend
Pay-to-Post: X Basically Kills Off Organic Content
Pay-to-Post: X Basically Kills Off Organic Content
TikTok is About to Make Bus Stop Ads Cool Again
TikTok is About to Make Bus Stop Ads Cool Again
New TikTok Dimensions: 48 feet high and 14 feet wide
New TikTok Dimensions: 48 feet high and 14 feet wide
That’s So Meta
That’s So Meta
Why You Won't Advertise on Social Next Year
Why You Won't Advertise on Social Next Year
A Totally Human-Achievable Number
A Totally Human-Achievable Number
The Court Case Heard Around the (Marketing) World
The Court Case Heard Around the (Marketing) World
An Abbreviated Issue
An Abbreviated Issue
Early Holiday Planning Strategies: A Q&amp;A with Pinterest’s Canada Country Manager
Early Holiday Planning Strategies: A Q&A with Pinterest’s Canada Country Manager
From Playtime to Paytime: Kidfluencers Are Now Legally Cashing In
From Playtime to Paytime: Kidfluencers Are Now Legally Cashing In
Mobile Klinik’s “Get Smart” encourages Canadians to think twice about their devices
Mobile Klinik’s “Get Smart” encourages Canadians to think twice about their devices
Ad Strategies Amidst Bill C-18: Insights from Roku Canada's Country Manager, Christina Summers
Ad Strategies Amidst Bill C-18: Insights from Roku Canada's Country Manager, Christina Summers
Instagram’s Denies It’ll Prioritize Accounts that Pay for a Checkmark
Instagram’s Denies It’ll Prioritize Accounts that Pay for a Checkmark
Now that Big Social is Mainstream, What's Next?
Now that Big Social is Mainstream, What's Next?
Born Digital, Raised Brand-Savvy
Born Digital, Raised Brand-Savvy
PrideAM reminds the world “your beer is queer”
PrideAM reminds the world “your beer is queer”
Mutant Mayhem: Paramount Pictures and Snapchat launch AR lens for TMNT
Mutant Mayhem: Paramount Pictures and Snapchat launch AR lens for TMNT
You're Probably in the Top 50%
You're Probably in the Top 50%
You Know You're Winning When Your Customers Cry
You Know You're Winning When Your Customers Cry
Elon Musk shares new ‘X’ logo
Elon Musk shares new ‘X’ logo
5 Takeaways from YouTube's Trends &amp; Culture Report
5 Takeaways from YouTube's Trends & Culture Report
Things are Getting Weird(er)
Things are Getting Weird(er)
Do Your Social Media Posts Feed the Trolls?
Do Your Social Media Posts Feed the Trolls?
4 Burning Qs About Threads
4 Burning Qs About Threads
Shein's Counterfeit Crisis: The Cost of Copying Amazon
Shein's Counterfeit Crisis: The Cost of Copying Amazon

Public Relations Announcements

News
Meta's Poison Pill Will Block Your Ability to Run Ads
Meta's Poison Pill Will Block Your Ability to Run Ads
How do you support local media?
How do you support local media?
Pay-to-Post: X Basically Kills Off Organic Content
Pay-to-Post: X Basically Kills Off Organic Content
The Ultimate Guide to Canadian Communications &amp; PR Universities, Colleges and Schools
The Ultimate Guide to Canadian Communications & PR Universities, Colleges and Schools
Moz launches first-to-market metric: Q&amp;A with its marketing scientist
Moz launches first-to-market metric: Q&A with its marketing scientist
Join the Club: Keep These Associations on Your Radar
Join the Club: Keep These Associations on Your Radar
Pinterest Manifestival Takes Cannes Lions By Storm
Pinterest Manifestival Takes Cannes Lions By Storm
Who Runs the MarComm Education World? Women!
Who Runs the MarComm Education World? Women!
Marketing News Canada Reveals 2023’s Top PR, Marketing and Communications Professors and Instructors
Marketing News Canada Reveals 2023’s Top PR, Marketing and Communications Professors and Instructors
Celebrating Talent: Just How Should Employers Acknowledge Good Work?
Celebrating Talent: Just How Should Employers Acknowledge Good Work?
Finding Authenticity Through Philanthropic Branding
Finding Authenticity Through Philanthropic Branding
We Must Promote PR and How Valuable It Is: 5 Reasons Why You Need PR in Your Marketing Plan
We Must Promote PR and How Valuable It Is: 5 Reasons Why You Need PR in Your Marketing Plan
Toronto Dogs Adopt Emotional Support Ticks at Tick Adoption Centre
Toronto Dogs Adopt Emotional Support Ticks at Tick Adoption Centre
Snap Back to Reality?
Snap Back to Reality?
Elevate Media Group Makes New Strides for 2SLGBTQI+ Communities
Elevate Media Group Makes New Strides for 2SLGBTQI+ Communities
Everyone's Favourite $6 Trillion Industry
Everyone's Favourite $6 Trillion Industry
Blocking the Blocklists
Blocking the Blocklists
THE TOP 35: Marketing, PR and Business Post-Secondary Practicums, Co-ops, Internships
THE TOP 35: Marketing, PR and Business Post-Secondary Practicums, Co-ops, Internships
Golin Promotes New Vice President to Oversee Consumer Business
Golin Promotes New Vice President to Oversee Consumer Business
Calgary Marketing Agency Named Best International Tourism Marketing &amp; Communications Agency
Calgary Marketing Agency Named Best International Tourism Marketing & Communications Agency
‘What I wish I knew’ - Insights from Canada’s leading businesswomen
‘What I wish I knew’ - Insights from Canada’s leading businesswomen
Q&amp;A with Kristie Painting, Pinterest's Country Manager
Q&A with Kristie Painting, Pinterest's Country Manager
Marketing Lessons and Flops from the Super Bowl
Marketing Lessons and Flops from the Super Bowl
This just in: People still use Facebook?
This just in: People still use Facebook?
Hootsuite Helps Customers Unleash Their Creativity
Hootsuite Helps Customers Unleash Their Creativity
Publicis Media Shares Results of its Program for Small Business Owners
Publicis Media Shares Results of its Program for Small Business Owners
The TikTok Super Bowl
The TikTok Super Bowl
Calgary's Arts and Culture Sector is Booming - So Why Aren't We Celebrating It More?
Calgary's Arts and Culture Sector is Booming - So Why Aren't We Celebrating It More?
TELUS Embarks on Series of RFPs: Q+A with Lisa Mack
TELUS Embarks on Series of RFPs: Q+A with Lisa Mack
"TwItTeR iS EnFoRcInG LoNg StAnDiNg API RuLeS"
"TwItTeR iS EnFoRcInG LoNg StAnDiNg API RuLeS"

Members Q&A

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