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Who Cares About Cookies? The way that the internet works is about to change dramatically, and if Google has its way, you might not even notice.
We all know and love the free and open internet, and as Google is quick to point out, that’s only possible because websites are able to make money through advertising.
AI (PROBABLY) ISN’T COMING FOR YOUR JOB
One of the first things that we typically do when we start working with a new client is interview everyone involved to get to know what they do, how they work, and any roadblocks that are in their way. In the hundreds of interviews I’ve hosted, not once have I run into someone who reported that they have too much time and not enough stuff to fill their calendar.
Despite years of technology adoption (or maybe because of it) our days are filled with apps, spreadsheets, forms, folders, and Zoom calls. Now here comes AI.
What was once written off as a silly lip-syncing app just did over $1 Billion of in-app purchases in a single quarter, which puts it at the top of the app store worldwide, and they haven’t even started selling stuff.
But first, what exactly are in-app purchases? Turns out that it’s almost entirely something called TikTok Coins.
Reddit is one of the weirdest, most amazing, open marketplaces for ideas on the Internet, and the drama that’s going on there this week is a microcosm of a much larger trend: content fuels AI, therefore databases of content are about to become worth a ton of money, and who should profit from that content?
In celebration of its 30th anniversary, Jackson Triggs recently unveiled a fresh new look that pays homage to its rich heritage while embracing its exciting future.
It feels like we’re at a crossroads right now when it comes to digital marketing, or at least the ad business. If you’ve been buying a decent volume of media recently, you’ve likely noticed that the numbers are looking really promising right now - I have good news, bad news, and an optimistic take:
Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.
The digital marketing industry is in a constant state of flux, meaning marketers must stay up-to-date with the latest skills, tools and trends. To gain a glimpse into the future of digital marketing skills training, we interviewed four esteemed tech leaders who shared their predictions.
In an era dominated by content consumption, YouTube continues to transform the media landscape and capture the attention of audiences across the globe.
Last night, as I was waiting for the series finale of Succession (incredible ending btw), it’s as if the TV-programming Gods knew I had been working on this Meta update, because the random channel I was watching in the meantime served up The Social Network movie.
Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.
We are squarely in the middle of the biggest hype cycle since the cultural phenomenon that was Wordle, so if it’s been tough to keep up with the world of AI, you’re not alone. This week we’re bringing you a rundown of what’s happening, and specifically, how those happenings might be useful in your work right now.
Social Media Stories
WHAT WE LEARNED FROM THE BIG SOCIAL EARNINGS
Last week all of the biggest platforms reported their earnings, which always cuts through the spin to reveal what’s actually going on under the hood. This time they all told roughly the same story: Growth is good, and so are earnings.
In Meta’s case, the big headline was that they have crossed 3 Billion users – just another sign of their dominance as the world’s largest social network, by a lot.
THE DIGITAL ADOPTION OPPORTUNITY GAP IS BIGGER THAN EVER
“We’re a mess - our competitors’ digital strategies are so well put together, why can’t we be more like them?”
Sound familiar? It’s a near-direct quote that I’ve heard hundreds of times.
HERE’S WHAT WE LEARNED FROM YOUTUBE’S REPORT ON CULTURE & TRENDS
YouTube is an absolute beast when it comes to popular culture and people’s preferences. If you were to ask anyone under the age of 25 who their favourite “celebrities” are, the list would almost certainly contain several names that can only be found on YouTube, so when they put together a Culture & Trends report, you know it’s going to be good.
IT’S A WEIRD TIME IN SOCIAL MEDIA
The only constant, as the say, is change – but this is getting ridiculous.
Just a year ago it seemed that the biggest adaptation we’d all have to make was the growth of TikTok and the shift to Reels-style video content.
Now, TikTok and Reels are still very much a thing; Twitter is melting down; Meta has launched an alternative called Threads that 100 million+ people signed up for, but no one seems to know what to do with it; and Canadian news organizations are getting shut out of their accounts.
WELCOME TO THE THREADS ERA
It’s fair to say that Meta’s Threads launch has been a success. The head of Instagram, Adam Mosseri, Threaded that the network had already crossed 100 million users on Sunday, just 5 days after its launch.
That makes Threads the fastest growing app in history, by a lot.
For context, it took Twitter 5 years to hit that same number. Although that’s a bit of a cheap shot because Twitter launched in a very different time and had to literally teach people how to post a social media update.
Public Relations Announcements
The obvious answer is to spend ad dollars with local publishers… but challenges permeate a lot of these conversations with brands- Is there enough inventory?
Annual list recognizes Canadian educators who have contributed significantly to the success of students and their school’s educational space.
A common complaint from human beings everywhere is simply the fear of being overlooked or forgotten. So it stands to reason that few of us are immune to the effects of praise from bosses, colleagues and corporations, even if short-lived. But are plaques, trophies and merit badges what we seek, or something a bit more substantive?
Finding authenticity through philanthropic branding. What does this mean? What is authentic philanthropy? And how can we ensure we’re never labelled as unauthentic philanthropists? Can we say that one brand’s philanthropic work is more authentic, more genuine than another brand's?
It’s time for companies from all industries to have a clear understanding of PR. This includes what PR means to companies in 2023, why it is a brilliant investment, and the substantial value and return on investment that it provides when done with an experienced, dedicated, and passionate professional over a period of at least six-twelve months.
Over the weekend, Elanco Canada, makers of K9 Advantix® II, invited community members to its Tick Adoption Centre, a pop-up experience in Toronto.
Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.
Showing up authentically for 2SLGBTQI+ communities is a prerequisite for authentic marketing that’s grounded in purpose, according to Elevate Media Group. The agency, a full-service, 2SLGBTQI+-focused marketing agency, is leveraging its expertise in reaching diverse 2SLGBTQI+ Canadians year-round to create campaigns for a group of new clients.
If there are two things I love more than just about anything, it's travel and online learning. That's why Junction's acquisition of tourism training platform eLearningU just over a year ago was such an obvious 'hell yes' for me. And given that today is the first day of National Tourism Week here in Canada, I want to drop a couple of updates and an opportunity to check out what we've been up to.
Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.
Each year students across the country are vying for the best practicums, co-ops and internships. Competitive by nature, these opportunities are limited by industry and typically offer only so many spots.
Golin, a global public relations agency, recently announced the promotion of Shaday Livingston as vice president to oversee consumer business.
CIPR Communications receives recognition for over 10 years of offering exceptional marketing and communications services in the international tourism sector.
International Women’s Day has come and gone but conversations about gender equality must persist. Read about Canada’s leading businesswomen.
This March, Marketing News Canada is celebrating some of the incredible women in Canada’s business and marketing industries. Profiling their leadership and accomplishments, we are sharing the stories of several of the nation’s most inspirational and influential women in the industry.
Each year we do a recap of the big game because it serves as an effective State of the Union for marketing & advertising. Read more.
FACEBOOK CROSSED 2 BILLION USERS, AND REELS ARE UP 20%
I don't know who needs to hear this, but Facebook is still a really big deal.
Everyone knows the feeling: you’ve got a whirlwind of creative ideas flowing mentally, but the second it’s time to start writing, you draw a blank.
Publicis Media Canada, the Canadian subdivision of the leading global media company, is proud to share the success of the third edition of its support program for small business owners in the Greater Toronto Area. The program, which provides out-of-home support to small business owners in the Greater Toronto Area, with a focus on BIPOC or female-owned shops,
Sometimes the digital space can feel like Groundhog Day, and I've lost count of how many times we've been through this same cycle. Read more.
For decades, Calgary has been known for its contributions to Canada’s energy sector. The late 1990s ushered in the heyday of the oil and gas boom, an economic turning point that has shaped the city’s identity. But it wasn’t always that way;
Over the last two decades, TELUS has strategically grown from a regional telco to a global technology powerhouse, powered by purpose. The TELUS brand is now valued at $10.1 billion and is one of the most respected and trusted brands in Canada.
This week, Tod touches on:New Tool For Peeping Inside Walled Ad Gardens, "TwItTeR iS EnFoRcInG LoNg StAnDiNg API RuLeS" and more.
Members Q&A
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