The obvious answer is to spend ad dollars with local publishers… but challenges permeate a lot of these conversations with brands- Is there enough inventory?

We always love watching what’s happening in the world of marketing, and recently, there’s been a few amazing trends that smart brands have been quick to jump onto. Let’s take a look at the past few week’s big marketing stories, what makes them so great, and how you can replicate these tactics in your marketing campaigns!

As search engine optimization (SEO) has matured as a channel in the last 15 years, many businesses have gotten used to relying on organic search as a steady source of traffic and revenue. Technologies which threaten to disrupt SEO, or that promise huge SEO opportunities, are going to catch the attention of many marketers, and right now AI is both.

By harnessing the power of social media marketing, influencer collaborations and high-quality content, small businesses can not only survive but thrive in a time when conventional business operations have become unusually challenging.

If you don’t know already, Michelle Chubb, otherwise known as @indigenous_baddie, is a remarkable Indigenous social media influencer hailing from the Swampy Cree community.

In celebration of its 30th anniversary, Jackson Triggs recently unveiled a fresh new look that pays homage to its rich heritage while embracing its exciting future.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates. This week, Tod touches on news from Google, Meta and TikTok.