Retail, in many ways, is the purest for of digital marketing. It was the original e-commerce, and it has the shortest path between message to purchase. So, when we’re looking for trends and lessons about what’s working in the world of digital, retail is typically the first place to start.

As we enter a new year filled with promise, Canadians are looking for ways to maintain their work-life balance with a focus on workplace flexibility and the option to travel. And with data from KAYAK showing searches by Canadians for international flights are up 98 per cent compared to last year, “revenge travel” is showing no signs of stopping in 2023

It already seems that the tech trend that’s going to have the greatest impact on the way we all work this year is Artificial Intelligence. Every year there is one tech-fuelled hype cycle or another, and in each case, the run-up is hyperbolic, and the adoption is slower than anticipated. What varies, however, is the lasting impact that the trend has on "real life."

A global recession is inevitable in 2023, according to the Minister of Finance of Quebec, Éric Girard. Visit Marketing News Canada to learn more.

Ahead of NRF 2023, the retail industry’s largest event, Google Cloud today introduced four new and updated AI technologies to help retailers transform their in-store shelf checking processes and enhance their ecommerce sites with more fluid and natural online shopping experiences for customers. 

Isn’t the first week back after the new year exciting? It’s so full of potential and possibility — anything could happen this year, and we all have a clean slate to get after it. With that sort of positive, proactive thinking in mind, we wanted to set you up with a list of predictions for 2023 that you can use to get ahead of what’s around the corner.

This started back in 1985 when the founder and owner of Montréal-based Félix and Norton Cookies opened his first shop. He made hand deliveries to radio stations around Montréal so they would mention his products on air - a true “word of mouth” strategy, which eventually evolved into a sizable radio advertising budget that spanned 10 years after the success of those initial hand deliveries.

Fresh Prep has transformed the way Canadians shop for food by marketing to a very specific and large audience of Canadian shoppers. Read more.

Today we feature a round-up of some big events and recent industry happenings. Turo Opens the Door to Extraordinary, Pluto TV Debuts in Canada with 110+ Unique Free Channels, Discord Data: Do you have ‘Emoji Power?’ Gen Z does, Matte PR to Representing Ladurée Canada, and How Tangerine Created 250+ Customized Videos in Ads Creative Studio.

As Canadians prepare for a recession and contend with increasing inflation rates, many holiday shoppers are shifting their spending habits. In fact, according to a recent Angus Reid Group survey, 53 percent of Canadians are planning to spend less this holiday season compared to previous years.

Following the launch of Pinterest TV in the US last year, Pinterest TV is now expanding into Canada with a focus on shopping inspiration for the holidays. Pinterest TV is a new feature created to unlock live original video for creators and merchants. 

How people shop has changed dramatically over the past few years. Online sales skyrocketed 75% in 2020 due to the pandemic and a further 18% in 2021, advancing online sales volume by the equivalent of several years’ worth of growth almost overnight. Retailers scrambled to improve their ecommerce capabilities and reallocate marketing budgets toward digital advertising.