Maddie Alvarez

Guest Host for Marketing News Canada’s SocialNext: Toronto 2025 Vault Series

Maddie is not your average strategist. She’s a multidisciplinary marketer leading award-winning digital initiatives. Her work is grounded in over 10 years of experience in content strategy, digital marketing, crisis communications, user experience, and research.

When she’s not creating scroll-stopping content for organizations like TransAlta, The National Music Centre, Travel Alberta, and COBS Bread, she’s learning about how technology changes human behavior.