News
We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.
The Internet is About to Change
Who Cares About Cookies? The way that the internet works is about to change dramatically, and if Google has its way, you might not even notice.
We all know and love the free and open internet, and as Google is quick to point out, that’s only possible because websites are able to make money through advertising.
Why We're Not Afraid of AI at Work
AI (PROBABLY) ISN’T COMING FOR YOUR JOB
One of the first things that we typically do when we start working with a new client is interview everyone involved to get to know what they do, how they work, and any roadblocks that are in their way. In the hundreds of interviews I’ve hosted, not once have I run into someone who reported that they have too much time and not enough stuff to fill their calendar.
Despite years of technology adoption (or maybe because of it) our days are filled with apps, spreadsheets, forms, folders, and Zoom calls. Now here comes AI.
TikTok Shop is Open(ing) for Business
What was once written off as a silly lip-syncing app just did over $1 Billion of in-app purchases in a single quarter, which puts it at the top of the app store worldwide, and they haven’t even started selling stuff.
But first, what exactly are in-app purchases? Turns out that it’s almost entirely something called TikTok Coins.