The Digital Marketing Sector Council (DMSC) is pleased to announce it has received funding from DIGITAL, Canada’s Global Innovation Cluster for digital technologies, to support the Raising Voices Project – an initiative with NPower Canada and Jelly Academy, that seeks to build bridges for underserved Indigenous talent, equipping them with in-demand micro-credentials and paid work experience with Canada’s leading employers in order to obtain meaningful digital marketing careers.

As a team immersed in the fast-paced world of digital marketing, 2023 has been a rollercoaster of innovation, insights, and unexpected showdowns.

In a groundbreaking initiative, leaders in the tourism industry are coming together to support the Indigenous Tourism Association of Canada's (ITAC) vision of making Canada the world's leading Indigenous destination by 2030. This ambitious endeavor, known as the Indigenous Tourism Destination Fund (ITDF), has the potential to be a game changer for Indigenous tourism in Canada and serve as a global model for Indigenous tourism development.

A common complaint from human beings everywhere is simply the fear of being overlooked or forgotten. So it stands to reason that few of us are immune to the effects of praise from bosses, colleagues and corporations, even if short-lived. But are plaques, trophies and merit badges what we seek, or something a bit more substantive?

With the mission of helping Indigenous entrepreneurs expand their reach, enhance brand recognition and achieve their business objectives while honouring Indigenous culture, this inspiring company is driving sustainable economic growth and making a lasting cultural impact.

A new non-profit is launching with the goal of uplifting marginalized voices in creative fields. Opening its doors in fall 2022, The Creative Ladder aims to help “discover and elevate the talent of the future” by providing up-and-coming talent from all backgrounds access to industry mentorship, training and career-building support.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

Jelly Academy and Career Education Society have teamed up to make the Digital Marketing Bootcamp available to B.C. secondary students via Workforce Training Certifications.

As someone who has attended and spoken at various marketing conferences over the years, I can attest to the immense value they provide to professionals in the industry. From networking opportunities to insights on the latest trends and strategies, conferences have become a cornerstone of professional development for marketers across the world.

TikTok’s CEO, Shou Chew, appeared before US Congress this week to answer questions about how the world’s fastest-growing social media platform operates, and especially how it is (or isn’t) sharing user data with the Chinese Communist Party.

TikTok's turbulent testimony — what’s next, after its CEO’s lackluster performance. Microsoft and Google both update their ad lineup. The ecommerce categories poised to dominate. And more!

I doubt you’d be surprised if I told you that the number of women in science, technology, mathematics and engineering (STEM) roles is less than their male counterparts. This has been an ongoing conversation, and a study from just last year reported that women in STEM publish less, are paid less for research and do not progress as far in their careers as men.

Last week, Meta announced that it will be rolling out a new pay-to-verify system across Facebook and Instagram, starting in Australia and New Zealand, and none of us should have been surprised. Adding subscriptions to Meta properties is the next logical step, albeit a major one, in the progression of paid social across every major platform.

Each year we do a recap of the big game because it serves as an effective State of the Union for marketing & advertising. Read more.

So what can we learn from the campaign that has other music streaming services wishing they’d thought of it first? Here are 5 major takeaways.