An Abbreviated Issue
Hello there and happy Friday!
We’re experiencing a major technical glitch today (no, that’s not a codeword for ransomware ) so we’re unable to produce today’s newsletter and podcast as usual.
So while we’re not able to bring you the full newsletter with all its usual snark and imagery, here is what we had planned to cover today, along with a brief summary of each story and link to dive deeper:
X is Hiding Ad Disclosures (I’m Sorry… What?!)
X, formerly known as Twitter, is now running some ads without the usual “Ad” disclosure, making them impossible to distinguish between paid posts and organic posts. It’s not clear if this is a glitch, a test, or a new feature. Read more
Gen Z Women Search More on TikTok Than Google
51% of Gen Z women prefer using TikTok for searches, more than Google. The video format, relatability, and personalized answers are the top reasons for this preference. Read more
TikTok Shop: Concerns Over Counterfeit Goods
TikTok's new shopping platform, seen as a potential Amazon rival, showcases cheap products, many from China. Concerns are arising over counterfeit items and potential regulatory issues related to user data. Read more
TikTok Partners for Multi-Touch Ad Attribution
TikTok announced a partnership with TransUnion to bring multi-touch attribution to its ad platform. This will provide marketers with insights into the effectiveness of various marketing channels along the customer journey.
eBay Introduces AI-Generated Product Listings
eBay this week announced it will soon launch a new AI tool that creates entire product listings from a single photo. This aims to streamline the selling process, especially for new sellers.
Meta Releases Guide for Holiday Campaigns
Meta has published a guide on its AI ad tools to assist marketers in preparing for the holiday season. The guide covers Meta's AI ad tools, including the Advantage+ suite and new AI creation elements.
Clubhouse Adds new "Chats" Messaging
Clubhouse introduced "Chats," allowing users to leave voice messages for friends, aiming to rekindle its once-viral appeal. This feature is similar to leaving a voicemail.
Credit to Tod Maffin and the Today In Digital Marketing podcast, Produced by engageQ.com
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