The obvious answer is to spend ad dollars with local publishers… but challenges permeate a lot of these conversations with brands- Is there enough inventory?

Annual list recognizes Canadian educators who have contributed significantly to the success of students and their school’s educational space.

A common complaint from human beings everywhere is simply the fear of being overlooked or forgotten. So it stands to reason that few of us are immune to the effects of praise from bosses, colleagues and corporations, even if short-lived. But are plaques, trophies and merit badges what we seek, or something a bit more substantive?

Finding authenticity through philanthropic branding. What does this mean? What is authentic philanthropy? And how can we ensure we’re never labelled as unauthentic philanthropists? Can we say that one brand’s philanthropic work is more authentic, more genuine than another brand's?

It’s time for companies from all industries to have a clear understanding of PR. This includes what PR means to companies in 2023, why it is a brilliant investment, and the substantial value and return on investment that it provides when done with an experienced, dedicated, and passionate professional over a period of at least six-twelve months.

Over the weekend, Elanco Canada, makers of K9 Advantix® II, invited community members to its Tick Adoption Centre, a pop-up experience in Toronto.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

Showing up authentically for 2SLGBTQI+ communities is a prerequisite for authentic marketing that’s grounded in purpose, according to Elevate Media Group. The agency, a full-service, 2SLGBTQI+-focused marketing agency, is leveraging its expertise in reaching diverse 2SLGBTQI+ Canadians year-round to create campaigns for a group of new clients.

If there are two things I love more than just about anything, it's travel and online learning. That's why Junction's acquisition of tourism training platform eLearningU just over a year ago was such an obvious 'hell yes' for me. And given that today is the first day of National Tourism Week here in Canada, I want to drop a couple of updates and an opportunity to check out what we've been up to.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

Each year students across the country are vying for the best practicums, co-ops and internships. Competitive by nature, these opportunities are limited by industry and typically offer only so many spots. 

Golin, a global public relations agency, recently announced the promotion of Shaday Livingston as vice president to oversee consumer business.

CIPR Communications receives recognition for over 10 years of offering exceptional marketing and communications services in the international tourism sector.