Pinterest Manifestival Takes Cannes Lions By Storm
Pinterest has set the stage for an unforgettable experience at this year's Cannes Lions Festival.
The company's manifestation platform, brought to life through its vibrant beach activation, is attracting attention and captivating visitors with its immersive and vibrant nature.
Dubbed the “Pinterest Manifestival,” the creative space offers festival-goers a unique and experience-driven journey. As attendees step into the imaginative world, they are greeted with a variety of exciting attractions and engaging activities.
One highlight of the activation is the Future You Studio, where visitors can experiment with trend-inspired looks.
Building on the success of previous years, the studio now offers Pinterest tattoos, hair styling, piercings, tooth gems and other transformative experiences. Drawing inspiration from Gen Z aesthetics, participants are meant to explore new looks and embrace a new era of self-expression.
But Pinterest's reputation as a visual inspiration platform extends beyond style. The company has also become a go-to application for travel planning and exploration, which is why Manifestival attendees can also dive into the realm of travel inspiration.
As for food, the news is good!
Offering a twist on traditional dishes, visitors can discover new favourites inspired by real pins and Pinterest trends—from ice cream topped with mini croissants to other innovative Pinterest-esque combinations.
To showcase Pinterest's commitment to personal expression, expert artists will also be on hand to guide attendees through the creation of one-of-a-kind merchandise.
Festival-goers can curate their own personal style and bring home custom merch that satisfies their unique tastes and preferences.
In addition to its immersive experiences, Pinterest's top executives are taking the stage to address pressing industry topics.
Today, CEO Bill Ready and Chief Marketing and Communications Officer Andréa Mallard, alongside "Mediatrician" Dr. Michael Rich from Boston Children's Digital Wellness Lab, will participate in a keynote discussion regarding the impact of the internet on emotional well-being, particularly for Gen Z.
The session’s goal is to shed light on the industry's role in finding solutions to support the younger generation's digital experiences.
Written by Sydney Vardja, Editor of Marketing News Canada.
