International Women’s Day has come and gone but conversations about gender equality must persist. Read about Canada’s leading businesswomen.

This March, Marketing News Canada is celebrating some of the incredible women in Canada’s business and marketing industries. Profiling their leadership and accomplishments, we are sharing the stories of several of the nation’s most inspirational and influential women in the industry.

Each year we do a recap of the big game because it serves as an effective State of the Union for marketing & advertising. Read more.

FACEBOOK CROSSED 2 BILLION USERS, AND REELS ARE UP 20%

I don't know who needs to hear this, but Facebook is still a really big deal.

Everyone knows the feeling: you’ve got a whirlwind of creative ideas flowing mentally, but the second it’s time to start writing, you draw a blank.

Publicis Media Canada, the Canadian subdivision of the leading global media company, is proud to share the success of the third edition of its support program for small business owners in the Greater Toronto Area. The program, which provides out-of-home support to small business owners in the Greater Toronto Area, with a focus on BIPOC or female-owned shops,

Sometimes the digital space can feel like Groundhog Day, and I've lost count of how many times we've been through this same cycle. Read more.

For decades, Calgary has been known for its contributions to Canada’s energy sector. The late 1990s ushered in the heyday of the oil and gas boom, an economic turning point that has shaped the city’s identity. But it wasn’t always that way;

Over the last two decades, TELUS has strategically grown from a regional telco to a global technology powerhouse, powered by purpose. The TELUS brand is now valued at $10.1 billion and is one of the most respected and trusted brands in Canada. 

This week, Tod touches on:New Tool For Peeping Inside Walled Ad Gardens, "TwItTeR iS EnFoRcInG LoNg StAnDiNg API RuLeS" and more.

Today we feature a round-up of some big events and recent industry happenings: Earnscliffe acquires Switchboard Public Relations, New Salesforce for Retail Innovations Help Personalize Every Shopping Moment, & HardBacon Launches Bacon Creative, a New Content Creation Agency Powered by AI

With one major global shift happening right after the other. The question is, how can brands adapt their marketing strategies during these times?

Did you know that over 90% of people under 35 trust online reviews as much as they trust personal recommendations? That’s just one of the numbers that jumped off the page this week when I was reading about the current state of online reviews.

There’s been a lot of talk about recession lately. What with the continual supply chain and staffing challenges, and a general global timidity when it comes to spending, the economic long tail of COVID-19 appears to be rather… barbed. The knee-jerk response of some brands is to flinch, and double over into the fetal position and try to “wait it out.”

The 2022 FIFA World Cup was always going to be controversial. Choosing Qatar, a minor soccer nation, as host meant that the tournament had to move from its usual summer timeslot to November. On top of that, the deaths of migrant workers sparked human-rights questions during the preparations for the event.

Since the rise of influencer marketing, first-party influencer marketing data has been a game changer for brands everywhere. What is it exactly? Well, it’s information collected by a brand about the bodies it deals with. This could be consumers, influencers, organizations, and more. 

This week, Tod touches on: Ducktail: The Malware Targeting Meta Ad Accounts, Pinterest Pins Hopes on the Clean Room Bandwagon, and more.

Isn’t the first week back after the new year exciting? It’s so full of potential and possibility — anything could happen this year, and we all have a clean slate to get after it. With that sort of positive, proactive thinking in mind, we wanted to set you up with a list of predictions for 2023 that you can use to get ahead of what’s around the corner.

Today we feature a round-up of some big events and recent industry happenings: Shopify Tells Employees to Decline Meetings, What Does Gen Z Want From Brands, Instacart Adds 20 New Retailers and 60% More Stores Across Canada, and DoorDash Canada Launches New Partnership Plans.

Today we feature a round-up of some big events and recent industry happenings: Nielsen Canada Reveals Insights Amid Growing Soccer Popularity in North America, Demand Spring Releases 2023 Revenue Marketing Predictions, rock-t Promotions Wraps 2022 with Three New Client Wins, How Snapchat Captured You in 2022, and Google Productivity Expert Offering Inbox Organization Tips for 2023