Caley Dimmock - Live from the SocialWest Vault

In this live conversation from SocialWest 2025, Caley Dimmock, Founder and CEO of Dimik Creative Group, shares how her approach to paid media has evolved alongside the platforms themselves.

She and guest host Meredith McKeough dig into what’s changed with Meta’s Advantage+ targeting, why creative is now the most powerful lever in campaign performance, and how marketers can scale their work, without scaling their stress.

This conversation captures the mindset shift many are making in 2025: giving platforms room to do their job while focusing on message clarity, audience signals, and systems that run even when you’re not online.

Tickets to SocialWest 2026 are on sale now. Be part of conversations like this, live and in person.

Follow Caley on Instagram and LinkedIn, and explore her services at caleydimmock.com.

Follow host Meredith McKeough on LinkedIn.

This episode was recorded live at the Telus Convention Centre during SocialWest 2025, Canada’s largest marketing conference, bringing together over 900 professionals for three days of actionable insights, expert speakers, and high-value networking.

SocialWest is part of the SocialNext series, Canada’s leading platform for marketing conferences, media, and community.