Charlie Grinnell - Live from the SocialPacific Vault
At SocialPacific 2025 in North Vancouver, Charlie Grinnell, Co-CEO of RightMetric, joins guest host Rachel Thexton to break down the uncomfortable truth about modern marketing.
Charlie explains why most brands operate on assumptions, not evidence, and why “looking before you leap” is no longer optional. From ego and institutional bias to blind faith in performance marketing, he challenges marketers to stop guessing and start triangulating the truth using real external data.
The conversation explores attention economics, content engineering, and why in a saturated digital world, creativity without context is just expensive guesswork.
Tickets to SocialPacific 2026 will be on sale soon. Be part of conversations like this, live and in person.
Follow Charlie on LinkedIn, and learn more about RightMetric at rightmetric.co.
Follow guest host Rachel Thexton on LinkedIn and listen to her podcast Rachel Thexton Connects.
Thanks to our Editors and Producers at TAKT.
This episode was recorded live on at The Wallace in North Vancouver during SocialPacific 2025, British Columbia’s largest marketing conference, bringing together over 600 professionals for two days of actionable insights, expert speakers, and high-value networking.
SocialPacific is part of the SocialNext series, Canada’s leading platform for marketing conferences, media, and community.
