Brooke Hahn - Live from the SocialEast Vault

At SocialEast 2025 in Halifax, Brooke Hahn, General Manager of Flockler, joins guest host Odum Idika for a candid conversation about why most brands misunderstand community.

Brooke draws on her experience across agency, startups, software, and private equity to explain what actually drives growth inside modern organizations and why one-way content no longer cuts it. She unpacks the difference between having followers and building connection, and shares practical ways marketers can turn everyday customer moments into long-term brand loyalty.

From user-generated content and social proof to celebrating customers publicly and listening beyond the feed, this episode challenges marketers to stop chasing volume and start creating shared identity.

Because a social feed is not a community. It is simply the starting point.

Tickets to SocialEast 2026 are on sale now. Be part of conversations like this, live and in person.

Follow Brooke on LinkedIn, and learn more about Flockler at flockler.com.

Follow guest host Odum Idika on LinkedIn and listen to his podcast Unconventional Mindset.

Thanks to our Editors and Producers at Atlantic Live Stream.

This episode was recorded live at the Halifax Marriott Harbourfront Hotel during SocialEast 2025, Atlantic Canada’s largest marketing conference, bringing together over 600 professionals for two days of actionable insights, expert speakers, and high-value networking.

SocialEast is part of the SocialNext series, Canada’s leading platform for marketing conferences, media, and community.