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Latest Episodes

Episodes
Nithya Ramanchandran - Live from the SocialNext: Toronto Vault
Nithya Ramanchandran - Live from the SocialNext: Toronto Vault
Lana Rogers - Live from the SocialNext: toronto Vault
Lana Rogers - Live from the SocialNext: toronto Vault
Joe Teo - Live From the SocialNext: Toronto Valut
Joe Teo - Live From the SocialNext: Toronto Valut
Geoffrey Blanc - Live From The SocialNext: Toronto Vault
Geoffrey Blanc - Live From The SocialNext: Toronto Vault
Charlie Grinnell - Live From the SocialNext: Toronto Vault
Charlie Grinnell - Live From the SocialNext: Toronto Vault
Rachel Osavitsky-Baker (Stantec)
Rachel Osavitsky-Baker (Stantec)
Karen Leggett (Manulife)
Karen Leggett (Manulife)
Geoffrey Blanc (Cyberimpact)
Geoffrey Blanc (Cyberimpact)
Nadia Niccoli (Diageo Canada)
Nadia Niccoli (Diageo Canada)
Stephen Kiely (dentsu Canada)
Stephen Kiely (dentsu Canada)
Anick Beaulieu (C2 Montréal)
Anick Beaulieu (C2 Montréal)
Alex Nazarevich (Unbounce)
Alex Nazarevich (Unbounce)
Guy Kawasaki (Author)
Guy Kawasaki (Author)
Mary DePaoli (Marketing Hall of Fame Inductee)
Mary DePaoli (Marketing Hall of Fame Inductee)
Helen Kontozopoulos (ODAIA)
Helen Kontozopoulos (ODAIA)
Jessica Jensen (Indeed)
Jessica Jensen (Indeed)
Judy Lewis + Deborah Weinstein (Marketing Hall of Fame Inductees)
Judy Lewis + Deborah Weinstein (Marketing Hall of Fame Inductees)
Patrick Chandler (FightCamp)
Patrick Chandler (FightCamp)
Lucas Béland (Goloot)
Lucas Béland (Goloot)
Matthew Tsang (AndHumanity)
Matthew Tsang (AndHumanity)
Leticia Manzanares (Return-It)
Leticia Manzanares (Return-It)
Liz Geraghty (Wendy’s)
Liz Geraghty (Wendy’s)
Eric Morris (Google Canada)
Eric Morris (Google Canada)
Christie Horsman (Thinkific)
Christie Horsman (Thinkific)
Paul Briggs (eMarketer/Insider Intelligence)
Paul Briggs (eMarketer/Insider Intelligence)
Nick Lammie (EA SPORTS)
Nick Lammie (EA SPORTS)
Matt Rivard (Google Canada)
Matt Rivard (Google Canada)
Valerie Walker (Business + Higher Ed Roundtable)
Valerie Walker (Business + Higher Ed Roundtable)
Danielle Trevino (Crayola)
Danielle Trevino (Crayola)
Steve Mossop (Leger)
Steve Mossop (Leger)

All Things Marketing News

News
Digital 2026: What Global Trends Mean for Canadian Marketers
Digital 2026: What Global Trends Mean for Canadian Marketers
SocialPacific 2025 Recap: Insights, Inspiration & the Future of Marketing on the West Coast
SocialPacific 2025 Recap: Insights, Inspiration & the Future of Marketing on the West Coast
SocialNext Acquires Marketing News Canada, Expanding Its National Marketing Platform
SocialNext Acquires Marketing News Canada, Expanding Its National Marketing Platform
The Gathering Festival is not about Brands, it’s about Belonging
The Gathering Festival is not about Brands, it’s about Belonging
The Jays Are In: How Canadian Brands Are Celebrating a World Series Moment
The Jays Are In: How Canadian Brands Are Celebrating a World Series Moment
Holiday 2025 Playbook for Canadian Marketers
Holiday 2025 Playbook for Canadian Marketers
Photo 2025-09-26, 14 55 05 (1).jpg
This Week in Canadian Marketing – October 3, 2025
Spotify Ads Just Got a Big Global Boost: Amazon DSP + Yahoo DSP
Spotify Ads Just Got a Big Global Boost: Amazon DSP + Yahoo DSP
SocialEast 2025 Recap: Canada’s Marketing Community, Trends & Takeaways
SocialEast 2025 Recap: Canada’s Marketing Community, Trends & Takeaways
Design Your Brand, Define Your Values, Align Your Vision: SocialEast Day 2 Marketing Takeaways
Design Your Brand, Define Your Values, Align Your Vision: SocialEast Day 2 Marketing Takeaways
Recommended Reads from SocialEast Day 2
Recommended Reads from SocialEast Day 2
Pick Pockets: How to Stay Relevant with DIY Content  
Pick Pockets: How to Stay Relevant with DIY Content  
SocialEast 2025 Day One: Connection and Authenticity Take Center Stage
SocialEast 2025 Day One: Connection and Authenticity Take Center Stage
What the Heck Are Outsights? The New Rules of Marketing From Charlie Grinnell
What the Heck Are Outsights? The New Rules of Marketing From Charlie Grinnell
Get More from Social Media: Two Strategies We Heard at SocialEast
Get More from Social Media: Two Strategies We Heard at SocialEast
How to Build a Strong Online Community in 2025: Tips from SocialEast Speakers
How to Build a Strong Online Community in 2025: Tips from SocialEast Speakers
Is Your Email Marketing Software Keeping You Safe Under Canada’s Strict Anti-Spam Law (CASL)?
Is Your Email Marketing Software Keeping You Safe Under Canada’s Strict Anti-Spam Law (CASL)?
Fall 2025 Marketing Trends in Canada: How Brands Can Build Real Connection
Fall 2025 Marketing Trends in Canada: How Brands Can Build Real Connection
Marketing Jobs in Canada: What Employers Want in 2025
Marketing Jobs in Canada: What Employers Want in 2025
This Week in Canadian Marketing – September 13, 2025: Netflix’s Ad Buy Breakthrough, Cross-Platform Video Planning, and SocialEast Heads for a Sellout
This Week in Canadian Marketing – September 13, 2025: Netflix’s Ad Buy Breakthrough, Cross-Platform Video Planning, and SocialEast Heads for a Sellout
Forget Crystal Balls. Outsight Is How You See 2026 Coming.
Forget Crystal Balls. Outsight Is How You See 2026 Coming.
Member Spotlight (840 x 300 px) (1280 x 720 px).png
SNMA Member of the Month: Afton Brazzoni
How Canadians’ Summer Spending Shift Creates New Opportunities for Marketers
How Canadians’ Summer Spending Shift Creates New Opportunities for Marketers
This Week in Canadian Marketing – August 22, 2025: Google’s AI Mode Lands, Kotler’s New Sustainability Playbook, and Pickles Turn into Prizes
This Week in Canadian Marketing – August 22, 2025: Google’s AI Mode Lands, Kotler’s New Sustainability Playbook, and Pickles Turn into Prizes
Marketing Survival Guide: Buzzwords, Acronyms & Metrics Translated (Canadian Edition)
Marketing Survival Guide: Buzzwords, Acronyms & Metrics Translated (Canadian Edition)
This Week in Canadian Marketing - August 15, 2025: Staples’ Rolling Classroom, Barbie Hits the Ice, and Kristen Bell Gets Real with Knix
This Week in Canadian Marketing - August 15, 2025: Staples’ Rolling Classroom, Barbie Hits the Ice, and Kristen Bell Gets Real with Knix
Star Power, Small Brand Lessons: What Canadian Marketers Can Learn from 2025's Celebrity Campaigns
Star Power, Small Brand Lessons: What Canadian Marketers Can Learn from 2025's Celebrity Campaigns
Join APTN’s Board of Directors – An Indigenous Leadership Opportunity
Join APTN’s Board of Directors – An Indigenous Leadership Opportunity
Opinion: Business Growth Starts with Owner-Led Marketing
Opinion: Business Growth Starts with Owner-Led Marketing
Inclusive Leadership Wins Despite Growing Pushback
Inclusive Leadership Wins Despite Growing Pushback

Social Media Stories

As the final stop of SocialNext’s 2025 conference tour, SocialPacific ended things with a bang, gathering over 500 marketers for a day that celebrated ideas, creativity, and connection. From standout sessions to spontaneous hallway conversatio
Amid constant change, digital noise, and growing pressure to perform, Terry O’Reilly delivered a message that cut through it all. Marketing is supposed to be fun. From Labatt Blue’s “Flower Emporium” to Tylenol’s &ldqu
Logic doesn’t lead the charge. Emotion does. At SocialPacific, Ben and Darren from CAPTIVATE broke down the psychology of persuasion using the “elephant and rider” metaphor. The rider is our rational brain. The elephant is our emo
In a world obsessed with shrinking attention spans, Cher Lee offered a refreshing truth at SocialPacific: we’re not distracted, we’re discerning. Backed by neuroscience and cultural signals, she challenged the myth that no one pays atten
They don’t call it inbox intelligence for nothing. At SocialPacific, Cyberimpact made it clear: if you’re still batch-blasting and hoping for clicks, you’re already invisible. Today’s inbox is a trust filter, and email marke
In a digital landscape driven by metrics, it’s easy to chase views and forget connection. But as @HeyOrca reminded us live at SocialPacific, attention isn’t enough, it’s what you do with it that builds real brand value. By investi
In today’s marketing ecosystem, automation isn’t optional, it’s foundational. Brands using AI-powered systems like @gohighlevel are proving that scalable growth comes from streamlined strategy, not just scattered tactics. Rather t
We’ve been keeping a little secret… SocialNext has acquired Marketing News Canada! That means more podcasts. More stories. More ways to celebrate Canada’s marketing community, from coast to coast to coast. Stay tuned for unrelea
While the Jays chase a title, Canadian brands are chasing the moment. We took a closer look at how companies like Peace Collective are leaning into a national energy we haven’t felt in 30 years. See how brands are showing up on the blog!
Our friends at Cyberimpact are hiring a Growth Marketing Specialist to help drive content, campaigns, and experiments across their marketing flywheel. It’s a full-time remote role in Canada ($63–70K) for a curious, bilingual marketer wh
Pero SEO Inc. is hiring a Social Media Content & Distribution Specialist, remote from anywhere in Canada! If social storytelling is your jam, this role is for you. You’ll create, schedule, and publish engaging content across multiple platf