News
We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.
Michelle Chubb on the Importance of Diversity in Beauty Marketing
If you don’t know already, Michelle Chubb, otherwise known as @indigenous_baddie, is a remarkable Indigenous social media influencer hailing from the Swampy Cree community.
Marketing News Canada Reveals 2023’s Top PR, Marketing and Communications Professors and Instructors
Annual list recognizes Canadian educators who have contributed significantly to the success of students and their school’s educational space.
Celebrating Talent: Just How Should Employers Acknowledge Good Work?
A common complaint from human beings everywhere is simply the fear of being overlooked or forgotten. So it stands to reason that few of us are immune to the effects of praise from bosses, colleagues and corporations, even if short-lived. But are plaques, trophies and merit badges what we seek, or something a bit more substantive?
Finding Authenticity Through Philanthropic Branding
Finding authenticity through philanthropic branding. What does this mean? What is authentic philanthropy? And how can we ensure we’re never labelled as unauthentic philanthropists? Can we say that one brand’s philanthropic work is more authentic, more genuine than another brand's?
We Must Promote PR and How Valuable It Is: 5 Reasons Why You Need PR in Your Marketing Plan
It’s time for companies from all industries to have a clear understanding of PR. This includes what PR means to companies in 2023, why it is a brilliant investment, and the substantial value and return on investment that it provides when done with an experienced, dedicated, and passionate professional over a period of at least six-twelve months.
Toronto Dogs Adopt Emotional Support Ticks at Tick Adoption Centre
Over the weekend, Elanco Canada, makers of K9 Advantix® II, invited community members to its Tick Adoption Centre, a pop-up experience in Toronto.