How the Influencer Marketing Game is Changing
Influencer marketing sometimes gets disregarded as inferior to many other forms of traditional and digital marketing. People are quick to make influencers the butt of many a joke and haven't regarded the actual value of their influence to be as important as it truly is.
Sponsorships with big celebrities have been used by brands for decades, but now marketers can do more with influencers who reach smaller target audiences. After all, influencers often make a huge impression when it comes to the purchase decisions of their followers. When targeted with technology that connects the right influencers and companies, influencer marketing can result in impactful content that otherwise wouldn’t have been possible.
However, there have been two recurring issues with influencer marketing that have troubled both creators and marketers:
How can you track the real power of the influencer campaign in sales?
How can you be sure the other party will deliver on their promise?
Now there are companies like the Vancouver-based Creator.co who have designed platforms to solve these issues. They’ve established a network of influencers and organizations expansive enough that everyone can find the right people to partner with for their campaigns.
The Creator.co platform also guarantees deliverables and compensation. With their unique payment system, companies don’t get the influencer deal until the payment has been made, and creators don’t receive payment until they’ve completed their deliverables. This makes running a campaign infinitely easier and gives creators and brands peace of mind to engage in a partnership with levels of accountability never experienced before.
One thing that makes Creator.co stand out from other platforms is their recent launch of the Creator Network. This innovative system allows creators to make more money directly through the purchases they influence and gives businesses the ability to accurately track where their purchases are coming from, with more accurate reporting capabilities than influencer marketing campaigns have ever seen.
Creators also receive cash back on any purchases they make, and earn affiliate dollars by getting other influencers or brands to sign up on the platform, plus 5% of the earnings from creators or brands they invite.
Technology is already changing the influencer marketing game. The use of new software, platforms, and technologies will help influencer marketing find its well-deserved place in the tool belt of many marketers. Creators are now able to reliably make income off of their influence and show the data that proves its value.
By recognizing many of the problems with early influencer marketing, companies like Creator.co have changed the game. This technology is setting influencer campaigns up to grow and develop into something that creates even more opportunities for marketers and creators everywhere.
Creator.co:
Creator.co is an automated Influencer marketing hub for young brands and start-ups, nationals, and agencies. Our social Campaign Hub generates exposure, trust, and advocacy for brands through authentic Micro Influencer campaigns that are mutually beneficial for influencers and brands alike. We work to connect people with the products they love most while supporting influencers and brands doing the work they love.