PR Fresh Hits Jan 27, 2022
TIM HORTONS AND SPECIAL OLYMPICS CANADA LAUNCHES LIMITED-TIME DONUT IN SUPPORT OF SPECIAL OLYMPICS PROGRAM NATIONWIDE
Tim Hortons is collaborating with Special Olympics Canada to introduce the Choose To Include fundraising donut. Canadians can support the Special Olympics Canada by buying a limited-edition Choose To Include Donut at participating Tim Hortons restaurants starting on Friday, January 28th and through Sunday, January 30th. Full proceeds from the sale will go directly to Special Olympics Canada and support its 41,000 athletes.
Special Olympics Canada’s program allows athletes to continue reaching their full potential in both sports and in life. Individuals with intellectual disabilities have been heavily impacted by the pandemic and this fundraiser will assist these athletes to return to the playing field. This will help with expanding the quality, opportunity and accessibility of the Special Olympics' daily community sports programs.
The Choose To Include donut is a chocolate cake ring donut with white fondant, coloured sprinkles and whipped topping. The multi-coloured design was inspired by the themes of diversity and inclusion that are central to the Special Olympics mission.
Agnostic announces the employment of key leadership roles
Agnostic has announced the hiring of two significant leadership roles in the healthcare and consumer marketing industry.
Nancy Dale joins the team as the new Senior Vice President and will be tasked with establishing and bolstering the agency’s health offering. Prior to Agnostic, Dale built the health business for National PR where she lead work in health technology, rare diseases, and home and community care. Additionally, she has provided counsel to senior executives and companies involved in Canada’s pandemic response. Nancy contributed over a decade at the Ontario Medical Association (OMA) leading communications, stakeholder relations and branding for Ontario’s physicians.
Sherri-Lynn Brown steps in the role as Vice President leading the agency’s consumer offering. Brown has a vast and diverse knowledge across many industries including CPG, retail and food and beverage. Under her belt, she has 15 years of experience including 10 years at Edelman where she was VP of Brand and Canadian Food Sector Lead.
The President of Agnostic, Sarah Crabbe, emphasizes the tremendous milestone in the growth as an agency. She highlights the importance of building the senior leadership team with a strong experience and core talent can help continue to deliver on their ethos of “Better Thinking, Better Results”. By breaking the traditional mold, Crabbe believes in “solving some of healthcare's biggest challenges, while creating authentic opportunities for collaboration and engagement.” This further shows Agnostic laying strong values to build a concrete foundation for continuous growth within the agency.
Written by Crystal Kwon, principal at front+centre - a PR firm for challenger brands. If you want your work featured, email hi@frontandcentre.co.