News

We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.

Marketing, Social Media, Technology Operations Jelly Marketing, Social Media, Technology Operations Jelly

Am I the Drama?

Reddit is one of the weirdest, most amazing, open marketplaces for ideas on the Internet, and the drama that’s going on there this week is a microcosm of a much larger trend: content fuels AI, therefore databases of content are about to become worth a ton of money, and who should profit from that content?

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Marketing, News, Public Relations Operations Jelly Marketing, News, Public Relations Operations Jelly

Celebrating Talent: Just How Should Employers Acknowledge Good Work?

A common complaint from human beings everywhere is simply the fear of being overlooked or forgotten. So it stands to reason that few of us are immune to the effects of praise from bosses, colleagues and corporations, even if short-lived. But are plaques, trophies and merit badges what we seek, or something a bit more substantive?

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Marketing, News, Advertising Juliana Bermudez Marketing, News, Advertising Juliana Bermudez

Steps to Success: How The Creative Ladder is bridging gaps in the advertising industry

A new non-profit is launching with the goal of uplifting marginalized voices in creative fields. Opening its doors in fall 2022, The Creative Ladder aims to help “discover and elevate the talent of the future” by providing up-and-coming talent from all backgrounds access to industry mentorship, training and career-building support.

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Social Media, Marketing, Advertising, Technology Juliana Bermudez Social Media, Marketing, Advertising, Technology Juliana Bermudez

Cheap Ads and other Big Opportunities

It feels like we’re at a crossroads right now when it comes to digital marketing, or at least the ad business. If you’ve been buying a decent volume of media recently, you’ve likely noticed that the numbers are looking really promising right now - I have good news, bad news, and an optimistic take:

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Technology, Marketing, Education Juliana Bermudez Technology, Marketing, Education Juliana Bermudez

The Future of Digital Marketing Skills Training: 2023 Insights from Tech Leaders

The digital marketing industry is in a constant state of flux, meaning marketers must stay up-to-date with the latest skills, tools and trends. To gain a glimpse into the future of digital marketing skills training, we interviewed four esteemed tech leaders who shared their predictions. 

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Public Relations, Marketing Juliana Bermudez Public Relations, Marketing Juliana Bermudez

We Must Promote PR and How Valuable It Is: 5 Reasons Why You Need PR in Your Marketing Plan

It’s time for companies from all industries to have a clear understanding of PR. This includes what PR means to companies in 2023, why it is a brilliant investment, and the substantial value and return on investment that it provides when done with an experienced, dedicated, and passionate professional over a period of at least six-twelve months.

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