What was once written off as a silly lip-syncing app just did over $1 Billion of in-app purchases in a single quarter, which puts it at the top of the app store worldwide, and they haven’t even started selling stuff.

But first, what exactly are in-app purchases? Turns out that it’s almost entirely something called TikTok Coins.

Reddit is one of the weirdest, most amazing, open marketplaces for ideas on the Internet, and the drama that’s going on there this week is a microcosm of a much larger trend: content fuels AI, therefore databases of content are about to become worth a ton of money, and who should profit from that content?

How can students manage the financial burden of tuition?

If you don’t know already, Michelle Chubb, otherwise known as @indigenous_baddie, is a remarkable Indigenous social media influencer hailing from the Swampy Cree community.

In celebration of its 30th anniversary, Jackson Triggs recently unveiled a fresh new look that pays homage to its rich heritage while embracing its exciting future.

Annual list recognizes Canadian educators who have contributed significantly to the success of students and their school’s educational space.

A common complaint from human beings everywhere is simply the fear of being overlooked or forgotten. So it stands to reason that few of us are immune to the effects of praise from bosses, colleagues and corporations, even if short-lived. But are plaques, trophies and merit badges what we seek, or something a bit more substantive?

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates. This week, Tod touches on news from Google, Meta and TikTok.

With the mission of helping Indigenous entrepreneurs expand their reach, enhance brand recognition and achieve their business objectives while honouring Indigenous culture, this inspiring company is driving sustainable economic growth and making a lasting cultural impact.

A new non-profit is launching with the goal of uplifting marginalized voices in creative fields. Opening its doors in fall 2022, The Creative Ladder aims to help “discover and elevate the talent of the future” by providing up-and-coming talent from all backgrounds access to industry mentorship, training and career-building support.

New research released recently by the Canadian Marketing Association (CMA) found that nearly half (44 per cent) of marketers believe that age discrimination is tolerated in their workplaces more than other forms of discrimination.

It feels like we’re at a crossroads right now when it comes to digital marketing, or at least the ad business. If you’ve been buying a decent volume of media recently, you’ve likely noticed that the numbers are looking really promising right now - I have good news, bad news, and an optimistic take:

Finding authenticity through philanthropic branding. What does this mean? What is authentic philanthropy? And how can we ensure we’re never labelled as unauthentic philanthropists? Can we say that one brand’s philanthropic work is more authentic, more genuine than another brand's?

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.