News
We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.
Why the Elon vs Zuck Fight Actually Matters
IS ZUCKERBERG THE GOOD GUY?
For the past decade or so there has been one thing we could all count on in this ever-changing world of digital and social media; One universal truth that we could all rally around and agree on because it was just so incontrovertibly true: That Mark Zuckerberg is the villain of the Internet. And somehow, Elon is finding a way to ruin that for us all.
TikTok Shop is Open(ing) for Business
What was once written off as a silly lip-syncing app just did over $1 Billion of in-app purchases in a single quarter, which puts it at the top of the app store worldwide, and they haven’t even started selling stuff.
But first, what exactly are in-app purchases? Turns out that it’s almost entirely something called TikTok Coins.
Am I the Drama?
Reddit is one of the weirdest, most amazing, open marketplaces for ideas on the Internet, and the drama that’s going on there this week is a microcosm of a much larger trend: content fuels AI, therefore databases of content are about to become worth a ton of money, and who should profit from that content?
Next-Gen Professionals on the Rise
How can students manage the financial burden of tuition?
Michelle Chubb on the Importance of Diversity in Beauty Marketing
If you don’t know already, Michelle Chubb, otherwise known as @indigenous_baddie, is a remarkable Indigenous social media influencer hailing from the Swampy Cree community.
Jackson-Triggs: Celebrating 30 Years of Inspiring Moments with a Fresh Look
In celebration of its 30th anniversary, Jackson Triggs recently unveiled a fresh new look that pays homage to its rich heritage while embracing its exciting future.
Marketing News Canada Reveals 2023’s Top PR, Marketing and Communications Professors and Instructors
Annual list recognizes Canadian educators who have contributed significantly to the success of students and their school’s educational space.