Each year students across the country are vying for the best practicums, co-ops and internships. Competitive by nature, these opportunities are limited by industry and typically offer only so many spots. 

Over the last few weeks, conversations about TikTok have continued to evolve as Canadian brand marketers watched the social media entity face a growing list of countries that either partially or completely banned the platform.

Hootsuite announced the launch of its AI-powered content generator today, OwlyWriter AI. The company recognized that social marketers are pumping out content at an unprecedented speed on a daily basis. This results in marketers facing creative block more often than appreciated. 

Today’s world of work is evolving and becoming more in tune with the individual as part of the overall organization. Granted, that does not apply to the vast majority of workplaces, but the idea of psychological safety has taken off in progressive organizations interested in building better ways of working together. For many, it is a game changer.

Have you noticed that the world's largest search engine seems to be finding new and creative ways to prevent you from clicking out to any website that isn't Google-owned? It's a troubling trend that creates disadvantages for small businesses and threatens to force everyone to pay the Google-toll, or else be left out of the world's most powerful sales channel.

Science: The case for NOT invoking science when marketing consumer products. Media Buying: TikTok’s role in the short-form video ad boom — signs of ad saturation and reduced user engagement on the horizon. Social Media: Instagram Reels rolls out new features including trends, editing options, and gifts for users.

No, the Pope wasn't wearing a puffy jacket. How can we safeguard ourselves from an Internet that's become really good at tricking us?

Golin, a global public relations agency, recently announced the promotion of Shaday Livingston as vice president to oversee consumer business.

This week Google released two announcements about Google Ads and Google Search. If you haven’t already, it’s time you catch up with the latest news from the world's most popular search engine. Let’s dive in.

As someone who has attended and spoken at various marketing conferences over the years, I can attest to the immense value they provide to professionals in the industry. From networking opportunities to insights on the latest trends and strategies, conferences have become a cornerstone of professional development for marketers across the world.

Founded in 2013 as an artist-owned cooperative, Stocksy is a royalty-free stock media company based in Victoria, B.C. Unlike other sites with generic leaning-in-to-peer-at-a-laptop pictures, Stocksy’s collections are beautiful, creative and richly diverse.

TikTok’s CEO, Shou Chew, appeared before US Congress this week to answer questions about how the world’s fastest-growing social media platform operates, and especially how it is (or isn’t) sharing user data with the Chinese Communist Party.

TikTok's turbulent testimony — what’s next, after its CEO’s lackluster performance. Microsoft and Google both update their ad lineup. The ecommerce categories poised to dominate. And more!

The recent announcement of Nordstrom’s departure from Canada has sparked conversation around what American retailers need to consider when playing in the Canadian market.

A funny thing happens when the big budget brands start to tighten their wallets: Ad platforms compete for their business, which leads to innovations that give us all exciting new options to explore.Through the finance-fuelled 2020-2022 economies, times were good for platforms like Google and Facebook.

CIPR Communications receives recognition for over 10 years of offering exceptional marketing and communications services in the international tourism sector.

Metaverse on hold: Meta's ambitious project hits a snag… Missed connections: the clever account verification tactic… What is businesses' biggest strategy blunder… and more!

Attending digital marketing events is an excellent way to learn new skills, network with professionals, and stay up to date on the latest trends. Canada has a vibrant digital marketing community, and there are several excellent events that take place throughout the year. In this blog post, we will explore the top five digital marketing events in Canada.

International Women’s Day has come and gone but conversations about gender equality must persist. Read about Canada’s leading businesswomen.