This March, Marketing News Canada is celebrating some of the incredible women in Canada’s business and marketing industries. Profiling their leadership and accomplishments, we are sharing the stories of several of the nation’s most inspirational and influential women in the industry.

As more and more marketing leaders turn to business agility and its application inside the marketing domain, I’ve observed some common themes that underline the distinct need to bridge understanding and context for the change it brings.

Meta is building a Twitter competitor. The company confirmed today that it is working on a decentralized text-based social app, codenamed P92. MoneyControl quotes internal documents saying the app will be Instagram-branded and let users log in with their Instagram credentials.

I doubt you’d be surprised if I told you that the number of women in science, technology, mathematics and engineering (STEM) roles is less than their male counterparts. This has been an ongoing conversation, and a study from just last year reported that women in STEM publish less, are paid less for research and do not progress as far in their careers as men.

The Institute of Canadian Agencies (ICA) has published its Creative Power List 2023, the definitive ranking of agencies in Canada based on their performance at major domestic and international creative awards last year.

“Unprecedented times. ”How many times have you heard that term in the last three years? Yes, things have been turbulent. Read more.

TELUS launched the Critter Comforts playlist on YouTube and Optik TV (AB, BC, QC). Much like the fireplace channel or zen musical playlists, the video playlist offers Canadians a healthy dose of relaxation and delight all year round by watching their favourite TELUS critters.

Last week, Meta announced that it will be rolling out a new pay-to-verify system across Facebook and Instagram, starting in Australia and New Zealand, and none of us should have been surprised. Adding subscriptions to Meta properties is the next logical step, albeit a major one, in the progression of paid social across every major platform.

Last year Apple attracted unwanted publicity when one of its employees shared security tips with a fellow TikToker who’d lost her iPhone. Learn more.

The explosive growth that we’ve seen from AI in the past few weeks is absolutely unprecedented, but just about everybody is using it wrong.

Each year we do a recap of the big game because it serves as an effective State of the Union for marketing & advertising. Read more.

Snap Inc. is innovating every day to provide users with the power of AR for fun and utility like shopping, product, and brand discovery. Read more.

Today, Pinterest is sharing its first Environmental, Social, and Governance (ESG) Impact Report. Under the theme “Inspiring a Better Future”, the report highlights key initiatives and milestones over the last two years that demonstrate how Pinterest is working to be a positive force for good across our business and within communities.

Marketing is a funny industry. Much of what we talk about often boils down to marketers marketing their marketing to other marketers—jockeying for industry recognition, loading on buzzwords, and spinning a story—marinating in our self-aggrandizement.

FACEBOOK CROSSED 2 BILLION USERS, AND REELS ARE UP 20%

I don't know who needs to hear this, but Facebook is still a really big deal.

Everyone knows the feeling: you’ve got a whirlwind of creative ideas flowing mentally, but the second it’s time to start writing, you draw a blank.

Publicis Media Canada, the Canadian subdivision of the leading global media company, is proud to share the success of the third edition of its support program for small business owners in the Greater Toronto Area. The program, which provides out-of-home support to small business owners in the Greater Toronto Area, with a focus on BIPOC or female-owned shops,

The internet is inherently ever-changing, and we can expect to see several new design trends that will reshape the way websites look and function.

Email marketing can either be a challenge that you set and forget, or can be a channel that drives significant business growth through evolving A/B tests.