The locations for the 5th season of the Gerety awards are London, Chicago, Dubai, Mumbai, Berlin, Bucharest, AUNZ, Madrid, Bogota, and Stockholm. Canada is represented in the Grand Jury by Sann Sava, Chief Creative Officer, Publicis Montreal, Cassandra Zawadowski, Co-Chief Creative Officer, Wunderman Thompson and Stephanie Yung, Executive Creative Director, Zulu Alpha Kilo.

The 2022 FIFA World Cup was always going to be controversial. Choosing Qatar, a minor soccer nation, as host meant that the tournament had to move from its usual summer timeslot to November. On top of that, the deaths of migrant workers sparked human-rights questions during the preparations for the event.

Since the rise of influencer marketing, first-party influencer marketing data has been a game changer for brands everywhere. What is it exactly? Well, it’s information collected by a brand about the bodies it deals with. This could be consumers, influencers, organizations, and more. 

The Bell 5G Shot Clock Challenge on Snapchat leverages the unprecedented speed and latency of 5G, enabling several thousand players to connect at once.

This week, Tod touches on: Ducktail: The Malware Targeting Meta Ad Accounts, Pinterest Pins Hopes on the Clean Room Bandwagon, and more.

As we approach 2023, it remains critical that we prioritize diversity, equity, & inclusion strategies in the new year. Here’s what you need to know. 

Isn’t the first week back after the new year exciting? It’s so full of potential and possibility — anything could happen this year, and we all have a clean slate to get after it. With that sort of positive, proactive thinking in mind, we wanted to set you up with a list of predictions for 2023 that you can use to get ahead of what’s around the corner.

Today we feature a round-up of some big events and recent industry happenings: Shopify Tells Employees to Decline Meetings, What Does Gen Z Want From Brands, Instacart Adds 20 New Retailers and 60% More Stores Across Canada, and DoorDash Canada Launches New Partnership Plans.

To understand why these individuals & nominees choose to work in the field of marketing & communications education, we asked several questions.

This started back in 1985 when the founder and owner of Montréal-based Félix and Norton Cookies opened his first shop. He made hand deliveries to radio stations around Montréal so they would mention his products on air - a true “word of mouth” strategy, which eventually evolved into a sizable radio advertising budget that spanned 10 years after the success of those initial hand deliveries.

As the new year approaches, it’s always insightful to look back on your consumption habits throughout the past year. Did you support any Indigenous brands? Were you more willing to support a brand who donates proceeds to a charitable cause? Or did you not think twice about which brands received your money?

Today we feature a round-up of some big events and recent industry happenings: Nielsen Canada Reveals Insights Amid Growing Soccer Popularity in North America, Demand Spring Releases 2023 Revenue Marketing Predictions, rock-t Promotions Wraps 2022 with Three New Client Wins, How Snapchat Captured You in 2022, and Google Productivity Expert Offering Inbox Organization Tips for 2023

By now we’ve all seen the ChatGPT screenshots, and may have even posted selfies from Lensa, the AI-enabled thirst-trap generator. We even wrote all about it in The Brief a couple of weeks ago, but the question remains: Can these robots do anything that’s actually helpful?

Fresh Prep has transformed the way Canadians shop for food by marketing to a very specific and large audience of Canadian shoppers. Read more.

Students compromise for their future salary, they sacrifice their bank accounts and incur debt, all in the name of potential career success. Read more.

What is Chat GPT and why is everyone talking about it? On Twitter, blogs, and at the office, Chat GPT has taken over the conversation in marketing. However, not everyone is a fan.

So what is Chat GPT? Who better to ask than Chat GPT itself? 

So what can we learn from the campaign that has other music streaming services wishing they’d thought of it first? Here are 5 major takeaways. 

With the global movement to get more digital and more customer-centric, companies across Canada are investing in Customer Relationship Management (CRM) technologies like Salesforce, and Microsoft Dynamics 365, to better market and sell to their customers. 

Tod touches on: New Google Ranking Factor Unlocked: Experience, Social Commerce Comes to CTV, Women Podcast Listeners a Lucrative Audience, and more.

There's been a generally accepted truth in the world of digital performance marketing since its inception: Direct, explicit messaging will always outperform subtlety.