These days, content marketing is more than just a handy tool. It’s a necessity for most brands — and if you plan to do it, you should plan to do it well.

Remember, your audience has veritable mountains of unbranded content to choose from, no matter the medium…

To help us better prepare for 2023, we asked some of our favourite Canadian marketing professionals for their predictions for the coming year.

Marketing News Roundup: December 14, 2022, we feature a round-up of some big events and recent industry happenings. Learn more.

Co-leading Google Canada’s programmatic business with Jeremy Freedman, we often get asked what we think the future holds for programmatic media in 2023. Here is our view of what we believe to be the top 3 trends to watch next year.

Women are rising to the top of the PR, Marketing & Communications, specifically when it comes to the education of our future marketing professionals!

Amidst shifts in consumer behaviour and a challenging economic climate, marketers are in­creasing their use of audio marketing, and reliance on agencies.

In the 2022 Epica Awards there were Grand Prix winners from Germany, Norway, India, the United States, Canada and Brazil. The Grand Prix debate took place this year at The Groucho Club in London, in partnership with production company Papaya Films.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates. This week, Tod touches on: Does Inflation Belong in Marketing? TikTok: No License? No Song. Your Next Media Buy: Grogu? and Google: Behavioural Modeling in Realtime Reporting

As the winter season approaches, there is nothing more comforting than sharing a warm cup of coffee with loved ones. This holiday, McCafé® invites Canadians to extend that comfort by contributing to a greater cause and Share a Cup of Love in support of Ronald McDonald House Charities® (RMHC®) Canada.

Just in time for the season of holiday cheer, Google Canada has announced applications are now open for the 2023 Google for Startups Accelerator Canada - helping Canadian startups begin the new year strong! 

With more than 100,000 active communities from around the world across Reddit, there are a lot of conversations happening in any given moment. Read more.

The Visible & Vocal has returned for the third time - designed to exclusively focus on BIPOC voices in Canadian advertising and marketing.

Cassandra Zawadowski, Sann Sava and Stephanie Yung join global brand leaders from Philips, Heineken and PepsiCo on next year 's Gerety awards jury.

The tool is called ChatGPT & it's the latest release from the Open.ai project that's aimed at making AI more useful & accessible.

Today (December 07, 2022), Pinterest is announcing Pinterest Predicts 2023, the platform’s annual selection of the most inspiring and interesting trends for 2023. 

Today we feature a round-up of some big events and recent industry happenings. Turo Opens the Door to Extraordinary, Pluto TV Debuts in Canada with 110+ Unique Free Channels, Discord Data: Do you have ‘Emoji Power?’ Gen Z does, Matte PR to Representing Ladurée Canada, and How Tangerine Created 250+ Customized Videos in Ads Creative Studio.

If you want to rank higher and grow your business, then you need to switch your focus from paid advertising to organic SEO. Read on to learn why.

Get a greater idea of how Canadian media is built in 2022, and where your favourite magazine or TV show fits into the mix!

So, in the spirit of creativity, we’d like to walk you through four killer podcast formats that are a little less common, but seriously rich in potential. You’ll find a breakdown of each of these categories: Narrative Nonfiction, Narrative Fiction, Nonlinear and Mini-Episodes.

We’ve comprised a list of 5 must-follow female Canadian Google Ads experts who have consistently excelled in their field. If you’re looking for tips, tricks and any Google (or ppc) related information, these are the 5 to follow