This week, Tod touches on: Meta's New "Additional Attributed" Conversions. Moving Slowly on AI for Creative. Google Axes Duplex on the Web. Read more.

Organizations have a strong role in furthering inclusive representation in workplaces, media & communications to meet shifting consumer attitudes.

Whatever your budget or level of expertise, there are many tools and resources available to help you make your business stand out.

Viral Nation Launches VN Secure, an Advanced AI Solution to Revolutionize Social Media Screening and Security. Read more.

The people at Snap just released a report that points to "Q5" as one of the biggest marketing opportunities of the year. Read more.

Spotify has unveiled its 2022 Wrapped campaign and personalized user experience, inspired by just that. At the same time, Spotify is also unveiling the top artists, songs, albums, and podcasts that made up the vibrant kaleidoscope of the 456M listeners around the world. 

Today we feature a round-up of some big events and recent industry happenings. Meta: Supporting Indigenous-owned SMBs ahead of the holiday’s.GoDaddy and Canadian Shoppers Agree that Value for Money is Important. This Trending Kid’s Compound Gets GranulaR WITH Niche Creators. Frito Lay Canada & Bauer X Unite Canadian Creatives for New Capsule Collection. AdsWizz signs exclusive agreement with Son.

World’s first Center of Excellence in work time reduction launched in Canada to support the global move to shorter working weeks. Read more.

If 2021 was the year of Canadian companies dipping their toes into CRM, 2022 has been the stampede to launch CRM Marketing right away!

Affiliate as an industry has been thought of strictly as a performance driver for a long time. Marketers have long used affiliates as a last-click strategy to deliver sales—serving as a lever that they pull to drive traffic during peak shopping seasons, new product launches, etc.

As Canadians prepare for a recession and contend with increasing inflation rates, many holiday shoppers are shifting their spending habits. In fact, according to a recent Angus Reid Group survey, 53 percent of Canadians are planning to spend less this holiday season compared to previous years.

Thousands of people were laid off, previously banned accounts have been reactivated, and Elon issued a "hardcore" challenge to all staff. Read more.

It’s all too easy for people to remain within the walls of their profession for decades without ever venturing to examine what lies beyond. But when what lies beyond comes through those walls and demands your attention, you have a choice to make: rebuild the wall or be open to listening and learning. This article marks one settler’s efforts to listen and learn.

Today we feature a round-up of some big events and recent industry happenings.

What it means to be a “marketer” has changed pretty dramatically, even over the past few years, and a recent study that looked at the role of CMOs illuminated that in some very specific ways.

Online shopping has been a durable change since the start of the pandemic with no signs of slowing down. Ecommerce represents 14% of Canada's retail sales.

Today we feature a round-up of some big events and recent industry happenings.

Two years ago, we sought to better understand the relationship between CMOs and CFOs. Our study, amongst many other things, revealed that those departments speak different languages. Especially when it comes to budgets. Most  importantly, it revealed how CFOs view the role of marketing. To quote one:  

Whether they’re hired independently or provided by the podcast production agency, this person should play a significant role in the success of your show.

Following the launch of Pinterest TV in the US last year, Pinterest TV is now expanding into Canada with a focus on shopping inspiration for the holidays. Pinterest TV is a new feature created to unlock live original video for creators and merchants.