How people shop has changed dramatically over the past few years. Online sales skyrocketed 75% in 2020 due to the pandemic and a further 18% in 2021, advancing online sales volume by the equivalent of several years’ worth of growth almost overnight. Retailers scrambled to improve their ecommerce capabilities and reallocate marketing budgets toward digital advertising.

Twitter's plan to combat brand impersonation was to offer a second verified badge. But within hours of its rollout, Elon Musk cancelled the plan.

In simplest terms your Brand Positioning articulates your Brand Purpose—usually, it’s a short, memorable statement that sums up your “why.”

The period between Black Friday and New Year's Eve makes or breaks so many businesses' numbers that some are already working on their 2024 campaigns.

Marketing News Canada Roundup: November 09, 2022, we feature a round-up of some big events and recent industry happenings. Learn more.

What is a CRM? If, according to management guru Peter Drucker, the purpose of a business is to create and keep a customer, then Customer Relationship Management is the process of managing and strengthening the relationships with current and potential customers.

GUT Agency and Tim Hortons picked up this year’s Effie Canada Grand Prix for Timbiebs with global music star Justin Bieber. Learn more.

3,738. That's how many Twitter employees were up for firing this morning, as reported by the New York Times. We don't know the final numbers.

Barrett and Welsh, the award-winning Toronto branding and advertising agency specializing in inclusive communications, announced today the release of Creativity with a Conscience, a free online toolkit for an anti-racist, pro-inclusion creative practice.

Today we feature a round-up of some big events and recent industry happenings.

Google Canada reconfirms support of Mila with a new funding grant, expands Google Career Certificates and announces Google.org grants to Digital Moment, NPower Canada and local nonprofits.

The idea of "influence" in marketing has come a long way. It’s generally been used to describe any way that one person or organization can shift someone else’s behaviours or thinking, but somewhere around the time that we realized there are individuals on the Internet who are responsible for major shifts in the marketplace,.

Emma Whiten, Former Editor of Marketing News Canada, had the opportunity to chat with Claudia Worms Sciama, Managing Director, Automotive & Consumer Goods at Google Canada, about her perception of the current state of advertising in Canada.

Born in Toronto, Canada in 2007, the personalized comic strip builder called Bitstrips made it possible for anyone to express ideas in a fun, creative storytelling format. Years later, it evolved into the ‘personal emoji’ Bitmoji, which is now used by over 250 million people every day and is an integral part of how the Snapchat community expresses and represents themselves online. 

Today we feature a round-up of some big events and recent industry happenings.