News
We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.
Bell and Snap Inc. Partner to Bring 5G-Powered AR to Toronto Raptors Fans
The Bell 5G Shot Clock Challenge on Snapchat leverages the unprecedented speed and latency of 5G, enabling several thousand players to connect at once.
The Terrifying Malware Targeting Meta Ad Accounts
This week, Tod touches on: Ducktail: The Malware Targeting Meta Ad Accounts, Pinterest Pins Hopes on the Clean Room Bandwagon, and more.
8 Impactful Trends in 2023
Isn’t the first week back after the new year exciting? It’s so full of potential and possibility — anything could happen this year, and we all have a clean slate to get after it. With that sort of positive, proactive thinking in mind, we wanted to set you up with a list of predictions for 2023 that you can use to get ahead of what’s around the corner.
Marketing News Roundup: January 04, 2023
Today we feature a round-up of some big events and recent industry happenings: Shopify Tells Employees to Decline Meetings, What Does Gen Z Want From Brands, Instacart Adds 20 New Retailers and 60% More Stores Across Canada, and DoorDash Canada Launches New Partnership Plans.
Marketing News Roundup: December 22, 2022
Today we feature a round-up of some big events and recent industry happenings: Nielsen Canada Reveals Insights Amid Growing Soccer Popularity in North America, Demand Spring Releases 2023 Revenue Marketing Predictions, rock-t Promotions Wraps 2022 with Three New Client Wins, How Snapchat Captured You in 2022, and Google Productivity Expert Offering Inbox Organization Tips for 2023
7 Ways AI Can Make Your Job Easier this Week
By now we’ve all seen the ChatGPT screenshots, and may have even posted selfies from Lensa, the AI-enabled thirst-trap generator. We even wrote all about it in The Brief a couple of weeks ago, but the question remains: Can these robots do anything that’s actually helpful?
What We Can Learn from Spotify’s Wrapped Campaign
So what can we learn from the campaign that has other music streaming services wishing they’d thought of it first? Here are 5 major takeaways.
Distributed Denial of Tweets
Tod touches on: New Google Ranking Factor Unlocked: Experience, Social Commerce Comes to CTV, Women Podcast Listeners a Lucrative Audience, and more.
Revealing The 2022 Reddit Recap
With more than 100,000 active communities from around the world across Reddit, there are a lot of conversations happening in any given moment. Read more.
This Article Was Not (Entirely) Written by a Robot
The tool is called ChatGPT & it's the latest release from the Open.ai project that's aimed at making AI more useful & accessible.
Pinterest Predicts 2023 Report Revealed
Today (December 07, 2022), Pinterest is announcing Pinterest Predicts 2023, the platform’s annual selection of the most inspiring and interesting trends for 2023.
Marketing News Roundup: December 07, 2022
Today we feature a round-up of some big events and recent industry happenings. Turo Opens the Door to Extraordinary, Pluto TV Debuts in Canada with 110+ Unique Free Channels, Discord Data: Do you have ‘Emoji Power?’ Gen Z does, Matte PR to Representing Ladurée Canada, and How Tangerine Created 250+ Customized Videos in Ads Creative Studio.
4 Unusual Formats For a Stand-Out Corporate Podcast
So, in the spirit of creativity, we’d like to walk you through four killer podcast formats that are a little less common, but seriously rich in potential. You’ll find a breakdown of each of these categories: Narrative Nonfiction, Narrative Fiction, Nonlinear and Mini-Episodes.
Why Marketers Are Slow to Embrace Text-to-Image AI
This week, Tod touches on: Meta's New "Additional Attributed" Conversions. Moving Slowly on AI for Creative. Google Axes Duplex on the Web. Read more.
What's Your Plan for Q5?
The people at Snap just released a report that points to "Q5" as one of the biggest marketing opportunities of the year. Read more.
Spotify’s 2022 Wrapped Results & Experience is Here
Spotify has unveiled its 2022 Wrapped campaign and personalized user experience, inspired by just that. At the same time, Spotify is also unveiling the top artists, songs, albums, and podcasts that made up the vibrant kaleidoscope of the 456M listeners around the world.
Marketing News Roundup: November 30, 2022
Today we feature a round-up of some big events and recent industry happenings. Meta: Supporting Indigenous-owned SMBs ahead of the holiday’s.GoDaddy and Canadian Shoppers Agree that Value for Money is Important. This Trending Kid’s Compound Gets GranulaR WITH Niche Creators. Frito Lay Canada & Bauer X Unite Canadian Creatives for New Capsule Collection. AdsWizz signs exclusive agreement with Son.
Where's everyone going?
Thousands of people were laid off, previously banned accounts have been reactivated, and Elon issued a "hardcore" challenge to all staff. Read more.
Marketing News Roundup: November 23, 2022
Today we feature a round-up of some big events and recent industry happenings.
Podcast Design Should Go Beyond Cover Art
Whether they’re hired independently or provided by the podcast production agency, this person should play a significant role in the success of your show.