News
We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.
4 Burning Qs About Threads
WELCOME TO THE THREADS ERA
It’s fair to say that Meta’s Threads launch has been a success. The head of Instagram, Adam Mosseri, Threaded that the network had already crossed 100 million users on Sunday, just 5 days after its launch.
That makes Threads the fastest growing app in history, by a lot.
For context, it took Twitter 5 years to hit that same number. Although that’s a bit of a cheap shot because Twitter launched in a very different time and had to literally teach people how to post a social media update.
Why the Elon vs Zuck Fight Actually Matters
IS ZUCKERBERG THE GOOD GUY?
For the past decade or so there has been one thing we could all count on in this ever-changing world of digital and social media; One universal truth that we could all rally around and agree on because it was just so incontrovertibly true: That Mark Zuckerberg is the villain of the Internet. And somehow, Elon is finding a way to ruin that for us all.
TikTok Shop is Open(ing) for Business
What was once written off as a silly lip-syncing app just did over $1 Billion of in-app purchases in a single quarter, which puts it at the top of the app store worldwide, and they haven’t even started selling stuff.
But first, what exactly are in-app purchases? Turns out that it’s almost entirely something called TikTok Coins.
Am I the Drama?
Reddit is one of the weirdest, most amazing, open marketplaces for ideas on the Internet, and the drama that’s going on there this week is a microcosm of a much larger trend: content fuels AI, therefore databases of content are about to become worth a ton of money, and who should profit from that content?
Next-Gen Professionals on the Rise
How can students manage the financial burden of tuition?