In an era dominated by content consumption, YouTube continues to transform the media landscape and capture the attention of audiences across the globe. 

It’s time for companies from all industries to have a clear understanding of PR. This includes what PR means to companies in 2023, why it is a brilliant investment, and the substantial value and return on investment that it provides when done with an experienced, dedicated, and passionate professional over a period of at least six-twelve months.

Last night, as I was waiting for the series finale of Succession (incredible ending btw), it’s as if the TV-programming Gods knew I had been working on this Meta update, because the random channel I was watching in the meantime served up The Social Network movie.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

We are squarely in the middle of the biggest hype cycle since the cultural phenomenon that was Wordle, so if it’s been tough to keep up with the world of AI, you’re not alone. This week we’re bringing you a rundown of what’s happening, and specifically, how those happenings might be useful in your work right now.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

RTOWN, a Vancouver-based performance marketing agency, recently announced its acquisition of the assets of Mintent Digital Agency, a full-service agency based in Vancouver and the Greater Toronto Area.

Marketing is best when it is a contact sport. By this, I mean we need a lot of collisions in our work where our ideas, concepts, and creativity come together. No matter your role, everyone in marketing can bring something of great value to push innovation forward in what we do and how we do it.

Retail, in many ways, is the purest for of digital marketing. It was the original e-commerce, and it has the shortest path between message to purchase. So, when we’re looking for trends and lessons about what’s working in the world of digital, retail is typically the first place to start.

Over the weekend, Elanco Canada, makers of K9 Advantix® II, invited community members to its Tick Adoption Centre, a pop-up experience in Toronto.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

HAVE YOU HEARD ABOUT BLUESKY? Is Bluesky overhyped? Probably. Does it represent a major shift in the way that future social networks will be built? Also, probably.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

Showing up authentically for 2SLGBTQI+ communities is a prerequisite for authentic marketing that’s grounded in purpose, according to Elevate Media Group. The agency, a full-service, 2SLGBTQI+-focused marketing agency, is leveraging its expertise in reaching diverse 2SLGBTQI+ Canadians year-round to create campaigns for a group of new clients.

Hockey is more than just a sport in Canada; it’s a national obsession. Toronto, in particular, has a deep and passionate connection to the game.

This week Junction's wrapping up several really interesting a projects with even more fascinating businesses, so I couldn't help but use this space to share some of the things we've learned from working with them, because I believe these lessons can apply to just about everyone.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

Jelly Academy and Career Education Society have teamed up to make the Digital Marketing Bootcamp available to B.C. secondary students via Workforce Training Certifications.

The Globe and Mail, Canada’s official representative for the Cannes Lions International Festival of Creativity, has announced the Canadian Cannes Lions Shortlist jurors for 2023.