DIGITAL MARKETING & PR PODCAST

Canada's #1 show about all things marketing, advertising & communications hosted by Indigenous business leader Darian Kovacs, as well as agency leaders Ted Lau, Shelley McArthur Everett and Daryl Louie. We’ve had guests from Google, LEGO, Spotify, Starbucks and thought leaders like Seth Godin, Guy Kawasaki, Neil Patel, Malcolm Gladwell and DHH. The hosts aim to unearth tips, tricks, and insights from the best marketers and business leaders from Canada and around the world.

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Kris Hodgson-Bright (Lethbridge College) and Camina Weasel Moccasin (Galt Museum)

In this episode of Marketing News Canada, Ted Lau chats with Kris Hodgson-Bright from Lethbridge College & Camina Weasel Moccasin from Galt Museum about:

  • How this project tells Indigenous stories differently than the past

  • Tips for Marketing Researchers when working with Indigenous Communities

  • Why this project is important on local, provincial and national levels

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Saul Klein (Gustavson School of Business)

In this episode of Marketing News Canada, Darian Kovacs chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business - University of Victoria, about: the Gustavson Brand Trust Index How people develop trust in brands, what Saul expects to see for this year’s study, and how brands can gain trust with their consumers.

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Steven Vanloffeld (eSupply Canada)

In this episode of Marketing News Canada, Darian Kovacs chats with Steven Vanloffeld the founder and CEO of eSupply Canada about: how Steven started eSupply Canada to drive revenue to the Indigenous community, qualities that leaders should have, eSupply’s future development program that supports Indigenous youth, and what motivates Steven as a business owner.

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Shirley Lichti (Wilfrid Laurier University)

In this episode of Marketing News Canada, Darian Kovacs chats with Shirley Lichti, from Wilfrid Laurier University about: How Shirley ended up teaching marketing at Wilfrid Laurier University and co-authoring a marketing textbook, the marketing textbook - it’s focus on sustainability and Canadian stories and the trends and changes Shirley sees in marketing education. 

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Michael Rodenburgh (Ipsos)

In this episode of Marketing News Canada, Darian Kovacs chats with Michael Rodenburgh, the Executive VP of Ipsos, about: Michael’s beginning in political science studies and transition to market research, surveying to understand consumer needs and decisions, and how AI could change how we do market research.

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Crystal Carter (Wix)

In this episode of Marketing News Canada, Darian Kovacs chats with Crystal Carter, the head of SEO Communications at Wix, about: What is SEO and Wix’s built-in tools and capabilities? Crystal’s journey that led her to join Wix & Crystal’s tips for speakers 

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Shawn Salewski (BDC)

In this episode of Marketing News Canada, Chris Penner chats with Shawn Salewski, the Assistant Vice President of External Communications at BDC, about: Shawn’s career journey in communications, actions BDC is taking to promote sustainability, and supporting Indigenous students in their education and work.

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Sarah Thompson (Dentsu)

In this episode of Marketing News Canada, Darian Kovacs chats with Sarah Thompson, the President of Dentsu, about: advocating for journalism, understanding the fundamentals of processing information in the brain, the lack of inclusivity and representation in data sets, and the two sides of attention in media: negative and positive.

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Denise Amyot (Colleges and Institutes Canada)

In this episode of Marketing News Canada, Darian chats with Denise from Colleges and Institutes Canada about who Colleges and Institutes Canada (CICan) serves as an organization, Denise’s origin story and how she ended cup at CICan, the rise of micro-credentials, Denise’s advice for students, and being on the board of Palette Skills.

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Shane Gibson (The Professional Sales Academy)

In this episode of Marketing News Canada, Chris Penner, Jelly Academy’s Operations Manager, talks to Shane Gibson from the Professional Sales Academy about: how Shane ended up becoming a sales professional, the differences between B2B selling and B2C selling, utilizing social selling, misconceptions about being a sales professional and shane’s advice for people wanting to get into B2B sales.

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Mike Morrison (Social Next)

In this episode of Marketing News Canada, Darian Kovacs chats with Mike Morrison from Social Next about: The expansion of Social Next across Canada, Social Next’s online community, the upcoming conference in Vancouver called Social Pacific, and other upcoming conferences across the country.

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Corinna Bork (Creative Fire)

In this episode of Marketing News Canada, Ted Lau chats with Corinna Bork from Creative Fire about: tips on building your career in another country, the pros and cons of working between working for multinational companies, middle market companies, and running your own consultancy and more.

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