Julie Ford (Digital Advertising Alliance of Canada)
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In this episode of Marketing News Canada, Darian Kovacs speaks to Julie Ford, Executive Director at Digital Advertising Alliance of Canada.
Darian and Julie talk about the policies surrounding tracking data and advertising practices. They discuss the importance of questioning the ethics concerning consent about collecting sensitive data. Julie describes what is PIPEDA, a federal privacy law on collecting and using personal information, and the introduction of Bill C-27.
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