Saul Klein (Gustavson School of Business)
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In this episode of Marketing News Canada, Darian Kovacs chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business - University of Victoria, about:
The Gustavson Brand Trust Index
How people develop trust in brands
What Saul expects to see for this year’s study
How brands can gain trust with their consumers
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