Shirley Lichti (Wilfrid Laurier University)
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In this episode of Marketing News Canada, Darian Kovacs chats with Shirley Lichti from Wilfrid Laurier University about:
How Shirley ended up teaching marketing at Wilfrid Laurier University and co-authoring a marketing textbook.
The marketing textbook - it’s focus on sustainability and Canadian stories.
The trends and changes Shirley sees in marketing education.
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