Michael Rodenburgh (Ipsos)

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In this episode of Marketing News Canada, Darian Kovacs chats with Michael Rodenburgh, the Executive VP of Ipsos, about:

  • Michael’s beginning in political science studies and transition to market research 

  • Surveying to understand consumer needs and decisions 

  • How AI could change how we do market research

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Shirley Lichti (Wilfrid Laurier University)

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