News
We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.
Agency Partnerships, Audio Marketing on the Upswing in 2023
Amidst shifts in consumer behaviour and a challenging economic climate, marketers are increasing their use of audio marketing, and reliance on agencies.
The Epica Awards Announces Results
In the 2022 Epica Awards there were Grand Prix winners from Germany, Norway, India, the United States, Canada and Brazil. The Grand Prix debate took place this year at The Groucho Club in London, in partnership with production company Papaya Films.
Google's Guesses: The "Modeled Data" You Probably Want
Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates. This week, Tod touches on: Does Inflation Belong in Marketing? TikTok: No License? No Song. Your Next Media Buy: Grogu? and Google: Behavioural Modeling in Realtime Reporting
McCafé® At-Home Coffee Products Support RMHC® Families
As the winter season approaches, there is nothing more comforting than sharing a warm cup of coffee with loved ones. This holiday, McCafé® invites Canadians to extend that comfort by contributing to a greater cause and Share a Cup of Love in support of Ronald McDonald House Charities® (RMHC®) Canada.
Google Canada Kicks-Off 2023 Startups Accelerator Canada Cohort
Just in time for the season of holiday cheer, Google Canada has announced applications are now open for the 2023 Google for Startups Accelerator Canada - helping Canadian startups begin the new year strong!
Revealing The 2022 Reddit Recap
With more than 100,000 active communities from around the world across Reddit, there are a lot of conversations happening in any given moment. Read more.
POCAM’s Visible & Vocal Study 2022 Returns
The Visible & Vocal has returned for the third time - designed to exclusively focus on BIPOC voices in Canadian advertising and marketing.
Gerety Awards Announces 2023 Grand Jury
Cassandra Zawadowski, Sann Sava and Stephanie Yung join global brand leaders from Philips, Heineken and PepsiCo on next year 's Gerety awards jury.
This Article Was Not (Entirely) Written by a Robot
The tool is called ChatGPT & it's the latest release from the Open.ai project that's aimed at making AI more useful & accessible.
Pinterest Predicts 2023 Report Revealed
Today (December 07, 2022), Pinterest is announcing Pinterest Predicts 2023, the platform’s annual selection of the most inspiring and interesting trends for 2023.
Marketing News Roundup: December 07, 2022
Today we feature a round-up of some big events and recent industry happenings. Turo Opens the Door to Extraordinary, Pluto TV Debuts in Canada with 110+ Unique Free Channels, Discord Data: Do you have ‘Emoji Power?’ Gen Z does, Matte PR to Representing Ladurée Canada, and How Tangerine Created 250+ Customized Videos in Ads Creative Studio.
Is Organic SEO Better Than Paid Advertising?
If you want to rank higher and grow your business, then you need to switch your focus from paid advertising to organic SEO. Read on to learn why.
The Diverse Landscape of Canadian Media (December Update)
Get a greater idea of how Canadian media is built in 2022, and where your favourite magazine or TV show fits into the mix!
4 Unusual Formats For a Stand-Out Corporate Podcast
So, in the spirit of creativity, we’d like to walk you through four killer podcast formats that are a little less common, but seriously rich in potential. You’ll find a breakdown of each of these categories: Narrative Nonfiction, Narrative Fiction, Nonlinear and Mini-Episodes.
5 Female Canadian Google Ads Experts You Should Follow
We’ve comprised a list of 5 must-follow female Canadian Google Ads experts who have consistently excelled in their field. If you’re looking for tips, tricks and any Google (or ppc) related information, these are the 5 to follow
Why Marketers Are Slow to Embrace Text-to-Image AI
This week, Tod touches on: Meta's New "Additional Attributed" Conversions. Moving Slowly on AI for Creative. Google Axes Duplex on the Web. Read more.
WPP Unveils Beyond the Rainbow, a New Study on LGBTQ+ Marketing
Organizations have a strong role in furthering inclusive representation in workplaces, media & communications to meet shifting consumer attitudes.
Affordable Ways to Elevate Your Small Businesses’ Branding & Design
Whatever your budget or level of expertise, there are many tools and resources available to help you make your business stand out.
Viral Nation Launches New AI Solution, VN Secure
Viral Nation Launches VN Secure, an Advanced AI Solution to Revolutionize Social Media Screening and Security. Read more.
What's Your Plan for Q5?
The people at Snap just released a report that points to "Q5" as one of the biggest marketing opportunities of the year. Read more.