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We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.

Advertising, Public Relations, Social Media, Marketing Juliana Bermudez Advertising, Public Relations, Social Media, Marketing Juliana Bermudez

Influence in 2022

The idea of "influence" in marketing has come a long way. It’s generally been used to describe any way that one person or organization can shift someone else’s behaviours or thinking, but somewhere around the time that we realized there are individuals on the Internet who are responsible for major shifts in the marketplace,.

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Advertising, Public Relations, Social Media, Marketing Juliana Bermudez Advertising, Public Relations, Social Media, Marketing Juliana Bermudez

15 Years of the Bitmoji

Born in Toronto, Canada in 2007, the personalized comic strip builder called Bitstrips made it possible for anyone to express ideas in a fun, creative storytelling format. Years later, it evolved into the ‘personal emoji’ Bitmoji, which is now used by over 250 million people every day and is an integral part of how the Snapchat community expresses and represents themselves online. 

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