News
We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.
Pinterest TV Expands to Canada with New Holiday Shopping Experience
Following the launch of Pinterest TV in the US last year, Pinterest TV is now expanding into Canada with a focus on shopping inspiration for the holidays. Pinterest TV is a new feature created to unlock live original video for creators and merchants.
Twitter is Falling Apart at the Seams
Twitter's plan to combat brand impersonation was to offer a second verified badge. But within hours of its rollout, Elon Musk cancelled the plan.
Holiday Predictions & Twitter Chaos
The period between Black Friday and New Year's Eve makes or breaks so many businesses' numbers that some are already working on their 2024 campaigns.
Effie Awards 2022 Announces Grand Prix, Agency & Marketer of the Year
GUT Agency and Tim Hortons picked up this year’s Effie Canada Grand Prix for Timbiebs with global music star Justin Bieber. Learn more.
3,738 Twitter Employees
3,738. That's how many Twitter employees were up for firing this morning, as reported by the New York Times. We don't know the final numbers.
Marketing News Roundup: November 03, 2022
Today we feature a round-up of some big events and recent industry happenings.
Influence in 2022
The idea of "influence" in marketing has come a long way. It’s generally been used to describe any way that one person or organization can shift someone else’s behaviours or thinking, but somewhere around the time that we realized there are individuals on the Internet who are responsible for major shifts in the marketplace,.
15 Years of the Bitmoji
Born in Toronto, Canada in 2007, the personalized comic strip builder called Bitstrips made it possible for anyone to express ideas in a fun, creative storytelling format. Years later, it evolved into the ‘personal emoji’ Bitmoji, which is now used by over 250 million people every day and is an integral part of how the Snapchat community expresses and represents themselves online.
Marketing News Roundup: October 28, 2022
Today we feature a round-up of some big events and recent industry happenings.