Marketing is best when it is a contact sport. By this, I mean we need a lot of collisions in our work where our ideas, concepts, and creativity come together. No matter your role, everyone in marketing can bring something of great value to push innovation forward in what we do and how we do it.

Retail, in many ways, is the purest for of digital marketing. It was the original e-commerce, and it has the shortest path between message to purchase. So, when we’re looking for trends and lessons about what’s working in the world of digital, retail is typically the first place to start.

Over the weekend, Elanco Canada, makers of K9 Advantix® II, invited community members to its Tick Adoption Centre, a pop-up experience in Toronto.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

HAVE YOU HEARD ABOUT BLUESKY? Is Bluesky overhyped? Probably. Does it represent a major shift in the way that future social networks will be built? Also, probably.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

Showing up authentically for 2SLGBTQI+ communities is a prerequisite for authentic marketing that’s grounded in purpose, according to Elevate Media Group. The agency, a full-service, 2SLGBTQI+-focused marketing agency, is leveraging its expertise in reaching diverse 2SLGBTQI+ Canadians year-round to create campaigns for a group of new clients.

Hockey is more than just a sport in Canada; it’s a national obsession. Toronto, in particular, has a deep and passionate connection to the game.

This week Junction's wrapping up several really interesting a projects with even more fascinating businesses, so I couldn't help but use this space to share some of the things we've learned from working with them, because I believe these lessons can apply to just about everyone.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

Jelly Academy and Career Education Society have teamed up to make the Digital Marketing Bootcamp available to B.C. secondary students via Workforce Training Certifications.

The Globe and Mail, Canada’s official representative for the Cannes Lions International Festival of Creativity, has announced the Canadian Cannes Lions Shortlist jurors for 2023. 

If there are two things I love more than just about anything, it's travel and online learning. That's why Junction's acquisition of tourism training platform eLearningU just over a year ago was such an obvious 'hell yes' for me. And given that today is the first day of National Tourism Week here in Canada, I want to drop a couple of updates and an opportunity to check out what we've been up to.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

Each year students across the country are vying for the best practicums, co-ops and internships. Competitive by nature, these opportunities are limited by industry and typically offer only so many spots. 

Over the last few weeks, conversations about TikTok have continued to evolve as Canadian brand marketers watched the social media entity face a growing list of countries that either partially or completely banned the platform.

Hootsuite announced the launch of its AI-powered content generator today, OwlyWriter AI. The company recognized that social marketers are pumping out content at an unprecedented speed on a daily basis. This results in marketers facing creative block more often than appreciated. 

Today’s world of work is evolving and becoming more in tune with the individual as part of the overall organization. Granted, that does not apply to the vast majority of workplaces, but the idea of psychological safety has taken off in progressive organizations interested in building better ways of working together. For many, it is a game changer.

Have you noticed that the world's largest search engine seems to be finding new and creative ways to prevent you from clicking out to any website that isn't Google-owned? It's a troubling trend that creates disadvantages for small businesses and threatens to force everyone to pay the Google-toll, or else be left out of the world's most powerful sales channel.

Science: The case for NOT invoking science when marketing consumer products. Media Buying: TikTok’s role in the short-form video ad boom — signs of ad saturation and reduced user engagement on the horizon. Social Media: Instagram Reels rolls out new features including trends, editing options, and gifts for users.