DIGITAL MARKETING & PR PODCAST
Welcome to Marketing News Canada, the podcast exploring how marketing happens across Canada.
Produced by Canada’s largest marketing conference series, SocialNext, we feature candid conversations with marketers, founders, and thought leaders, recorded both live at our events and through one-on-one interviews across the country.
From bold campaigns to community-driven brands, every episode celebrates the ideas, people, and stories shaping Canadian marketing.
Stephen Shedletzky (Shed Inspires)
In this episode of Marketing News Canada, Darian Kovacs chats with Author, Stephen Shedletzky, about:
His new book: Speak-Up Culture: When Leaders Truly Listen, People Step Up
The pillars of Speak-Up Culture
How leaders can foster Speak-Up Culture within their organization
And more!
Jodi Kasten (Indeed Canada)
In this episode of Marketing News Canada, Chris Penner chats with Jodi Kasten, Managing Director at Indeed Canada about:
Jodi’s role with Indeed Canada
Indeed Canada’s new framework and how it benefits employers
What employers can do to get better qualified candidates
What job-seekers can do to find more well-suited jobs
Xavier Mufraggi (SVN International)
In this episode of Marketing News Canada, Sydney Vardja chats with Xavier Mufraggi, CEO of SVN International, about:
How Xavier started out in marketing at Kraft Foods
His move to SVN International, a commercial real estate firm
Xavier’s advice for CEOs and being successful in business
And more!
Shani Gwin (pipikwan pehtakwan)
In this episode of Marketing News Canada, Darian Kovacs chats with Shani Gwin, Founder of pipikwan pehtakwan about:
How the business got its name and the meaning behind it
The work pipikwan pehtakwan did with The Juno Awards of 2023
Why Shani started pipikwan pehtakwan and the type of work they do for their Indigenous and non-Indigenous clients
And more!
AJ Tibando (Palette Skills)
In this episode of Marketing News Canada, Darian Kovacs chats with AJ Tibando, Co-Founder and Chief Strategy Officer at Palette Skills about:
What “upskilling” is
The origin of Palette Skills and their SalesCamp program
And more!
Bryan Segal (Comscore)
In this episode of Marketing News Canada, Darian Kovacs chats with Bryan Segal, Senior Vice President at Comscore about:
What Comscore does in Canada and globally
How Comscore is different from other business performance measurement tools
The Interactive Advertising Bureau (IAB) of Canada
Bryan’s journey into marketing
And more!
Jody Anderson (First Nations Finance Authority)
In this episode of Marketing News Canada, Darian Kovacs chats with Jody Anderson, Strategy & Partnerships Advisor at First Nations Finance Authority about:
What the First Nations Finance Authority does for Indigenous communities in Canada
Inspiring success stories in Indigenous communities
“Let’s Bond” - the FNFA Podcast
Future hopes for the First Nations Finance Authority
Saul Klein (Gustavson Trust Brand Index)
In this episode of Marketing News Canada, Darian Kovacs chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business - University of Victoria, about: the newly updated Gustavson Brand Trust Index, top ten trusted brands for this year, least trusted brands for this year, how brands can become most trusted by consumers, and predictions for next year’s Index.
Seth Godin (Author)
In this episode of Marketing News Canada, Darian Kovacs chats with Seth Godin about:
His new book, The Song of Significance
Unique places to find inspiration
The differences between leadership and management
Panos Siozos (LearnWorlds)
In this episode of Marketing News Canada, Ted Lau chats with Panos Siozos from LearnWorlds about:
How LearnWorlds is changing how companies learn online
Using bootstrap marketing to grow a company to a global powerhouse servicing 130 countries
AI disruption and what's next for learning and humanity
The most unique online course offered on LearnWorlds!
Special Episode: How I Got a Job in Digital Marketing
In this episode of Marketing News Canada, Darian Kovacs hosts a special MNC event. The episode is the recording of a live virtual event titled How I Got a Job in Digital Marketing. This event featured valuable insights from marketing industry experts. Guests shared their stories of how they ended up in marketing and how they climbed the ladder to success.
Kris Hodgson-Bright (Lethbridge College) and Camina Weasel Moccasin (Galt Museum)
In this episode of Marketing News Canada, Ted Lau chats with Kris Hodgson-Bright from Lethbridge College & Camina Weasel Moccasin from Galt Museum about:
How this project tells Indigenous stories differently than the past
Tips for Marketing Researchers when working with Indigenous Communities
Why this project is important on local, provincial and national levels
Saul Klein (Gustavson School of Business)
In this episode of Marketing News Canada, Darian Kovacs chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business - University of Victoria, about: the Gustavson Brand Trust Index How people develop trust in brands, what Saul expects to see for this year’s study, and how brands can gain trust with their consumers.
Steven Vanloffeld (eSupply Canada)
In this episode of Marketing News Canada, Darian Kovacs chats with Steven Vanloffeld the founder and CEO of eSupply Canada about: how Steven started eSupply Canada to drive revenue to the Indigenous community, qualities that leaders should have, eSupply’s future development program that supports Indigenous youth, and what motivates Steven as a business owner.
Shirley Lichti (Wilfrid Laurier University)
In this episode of Marketing News Canada, Darian Kovacs chats with Shirley Lichti, from Wilfrid Laurier University about: How Shirley ended up teaching marketing at Wilfrid Laurier University and co-authoring a marketing textbook, the marketing textbook - it’s focus on sustainability and Canadian stories and the trends and changes Shirley sees in marketing education.
Michael Rodenburgh (Ipsos)
In this episode of Marketing News Canada, Darian Kovacs chats with Michael Rodenburgh, the Executive VP of Ipsos, about: Michael’s beginning in political science studies and transition to market research, surveying to understand consumer needs and decisions, and how AI could change how we do market research.
Crystal Carter (Wix)
In this episode of Marketing News Canada, Darian Kovacs chats with Crystal Carter, the head of SEO Communications at Wix, about: What is SEO and Wix’s built-in tools and capabilities? Crystal’s journey that led her to join Wix & Crystal’s tips for speakers
Shawn Salewski (BDC)
In this episode of Marketing News Canada, Chris Penner chats with Shawn Salewski, the Assistant Vice President of External Communications at BDC, about: Shawn’s career journey in communications, actions BDC is taking to promote sustainability, and supporting Indigenous students in their education and work.
Sarah Thompson (Dentsu)
In this episode of Marketing News Canada, Darian Kovacs chats with Sarah Thompson, the President of Dentsu, about: advocating for journalism, understanding the fundamentals of processing information in the brain, the lack of inclusivity and representation in data sets, and the two sides of attention in media: negative and positive.
Denise Amyot (Colleges and Institutes Canada)
In this episode of Marketing News Canada, Darian chats with Denise from Colleges and Institutes Canada about who Colleges and Institutes Canada (CICan) serves as an organization, Denise’s origin story and how she ended cup at CICan, the rise of micro-credentials, Denise’s advice for students, and being on the board of Palette Skills.