Saul Klein (Gustavson Trust Brand Index)
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In this episode of Marketing News Canada, Darian Kovacs chats with Saul Klein, the Dean and Professor of International Business at the Gustavson School of Business - University of Victoria, about:
The newly updated Gustavson Brand Trust Index
Top ten trusted brands for this year
Least trusted brands for this year
How brands can become most trusted by consumers
Predictions for next year’s Index
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