The explosive growth that we’ve seen from AI in the past few weeks is absolutely unprecedented, but just about everybody is using it wrong.

Each year we do a recap of the big game because it serves as an effective State of the Union for marketing & advertising. Read more.

Snap Inc. is innovating every day to provide users with the power of AR for fun and utility like shopping, product, and brand discovery. Read more.

Today, Pinterest is sharing its first Environmental, Social, and Governance (ESG) Impact Report. Under the theme “Inspiring a Better Future”, the report highlights key initiatives and milestones over the last two years that demonstrate how Pinterest is working to be a positive force for good across our business and within communities.

Marketing is a funny industry. Much of what we talk about often boils down to marketers marketing their marketing to other marketers—jockeying for industry recognition, loading on buzzwords, and spinning a story—marinating in our self-aggrandizement.

FACEBOOK CROSSED 2 BILLION USERS, AND REELS ARE UP 20%

I don't know who needs to hear this, but Facebook is still a really big deal.

Everyone knows the feeling: you’ve got a whirlwind of creative ideas flowing mentally, but the second it’s time to start writing, you draw a blank.

Publicis Media Canada, the Canadian subdivision of the leading global media company, is proud to share the success of the third edition of its support program for small business owners in the Greater Toronto Area. The program, which provides out-of-home support to small business owners in the Greater Toronto Area, with a focus on BIPOC or female-owned shops,

The internet is inherently ever-changing, and we can expect to see several new design trends that will reshape the way websites look and function.

Email marketing can either be a challenge that you set and forget, or can be a channel that drives significant business growth through evolving A/B tests. 

Tod touches on: Hacking the Algorithms With Intentional Errors, Google’s Ad Revenue Slides, Did Bing's New AI Search Engine Just Leak?, and more.

Sometimes the digital space can feel like Groundhog Day, and I've lost count of how many times we've been through this same cycle. Read more.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates. This week, Tod touches on: “Call It a Comeback!” — Meta, Twitter: WTF is “Verified Views”?!, Instagram Tests Lead Forms, Me at the Zoo” is Still the Oldest YouTube Video.

Today we feature a round-up of some big events and recent industry happenings. Humber Launches 'BRING IT' - a New Enrollment Campaign, Art Walk launches at two Toronto locations, Reddit Expands Senior Leadership Team, GoDaddy Shows New Data for Canadian Businesses.

For decades, Calgary has been known for its contributions to Canada’s energy sector. The late 1990s ushered in the heyday of the oil and gas boom, an economic turning point that has shaped the city’s identity. But it wasn’t always that way;

Over the last two decades, TELUS has strategically grown from a regional telco to a global technology powerhouse, powered by purpose. The TELUS brand is now valued at $10.1 billion and is one of the most respected and trusted brands in Canada. 

The video has a massive headline that read “UGC Scam" and tells the story of how an agency offered creator Anthony Gugliotta $200 for a product video to be used in their ads. Over the course of three videos, Anthony goes on to describe the amount of time and resources that go into a single piece of content.

This week, Tod touches on:New Tool For Peeping Inside Walled Ad Gardens, "TwItTeR iS EnFoRcInG LoNg StAnDiNg API RuLeS" and more.

As we enter a new year filled with promise, Canadians are looking for ways to maintain their work-life balance with a focus on workplace flexibility and the option to travel. And with data from KAYAK showing searches by Canadians for international flights are up 98 per cent compared to last year, “revenge travel” is showing no signs of stopping in 2023

It already seems that the tech trend that’s going to have the greatest impact on the way we all work this year is Artificial Intelligence. Every year there is one tech-fuelled hype cycle or another, and in each case, the run-up is hyperbolic, and the adoption is slower than anticipated. What varies, however, is the lasting impact that the trend has on "real life."