News
We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.
Pinterest Predicts 2023 Report Revealed
Today (December 07, 2022), Pinterest is announcing Pinterest Predicts 2023, the platform’s annual selection of the most inspiring and interesting trends for 2023.
Marketing News Roundup: December 07, 2022
Today we feature a round-up of some big events and recent industry happenings. Turo Opens the Door to Extraordinary, Pluto TV Debuts in Canada with 110+ Unique Free Channels, Discord Data: Do you have ‘Emoji Power?’ Gen Z does, Matte PR to Representing Ladurée Canada, and How Tangerine Created 250+ Customized Videos in Ads Creative Studio.
Is Organic SEO Better Than Paid Advertising?
If you want to rank higher and grow your business, then you need to switch your focus from paid advertising to organic SEO. Read on to learn why.
The Diverse Landscape of Canadian Media (December Update)
Get a greater idea of how Canadian media is built in 2022, and where your favourite magazine or TV show fits into the mix!
4 Unusual Formats For a Stand-Out Corporate Podcast
So, in the spirit of creativity, we’d like to walk you through four killer podcast formats that are a little less common, but seriously rich in potential. You’ll find a breakdown of each of these categories: Narrative Nonfiction, Narrative Fiction, Nonlinear and Mini-Episodes.
5 Female Canadian Google Ads Experts You Should Follow
We’ve comprised a list of 5 must-follow female Canadian Google Ads experts who have consistently excelled in their field. If you’re looking for tips, tricks and any Google (or ppc) related information, these are the 5 to follow
Why Marketers Are Slow to Embrace Text-to-Image AI
This week, Tod touches on: Meta's New "Additional Attributed" Conversions. Moving Slowly on AI for Creative. Google Axes Duplex on the Web. Read more.
WPP Unveils Beyond the Rainbow, a New Study on LGBTQ+ Marketing
Organizations have a strong role in furthering inclusive representation in workplaces, media & communications to meet shifting consumer attitudes.
Affordable Ways to Elevate Your Small Businesses’ Branding & Design
Whatever your budget or level of expertise, there are many tools and resources available to help you make your business stand out.
Viral Nation Launches New AI Solution, VN Secure
Viral Nation Launches VN Secure, an Advanced AI Solution to Revolutionize Social Media Screening and Security. Read more.
What's Your Plan for Q5?
The people at Snap just released a report that points to "Q5" as one of the biggest marketing opportunities of the year. Read more.
Spotify’s 2022 Wrapped Results & Experience is Here
Spotify has unveiled its 2022 Wrapped campaign and personalized user experience, inspired by just that. At the same time, Spotify is also unveiling the top artists, songs, albums, and podcasts that made up the vibrant kaleidoscope of the 456M listeners around the world.
Marketing News Roundup: November 30, 2022
Today we feature a round-up of some big events and recent industry happenings. Meta: Supporting Indigenous-owned SMBs ahead of the holiday’s.GoDaddy and Canadian Shoppers Agree that Value for Money is Important. This Trending Kid’s Compound Gets GranulaR WITH Niche Creators. Frito Lay Canada & Bauer X Unite Canadian Creatives for New Capsule Collection. AdsWizz signs exclusive agreement with Son.
World’s First Center of Excellence Launched in Canada
World’s first Center of Excellence in work time reduction launched in Canada to support the global move to shorter working weeks. Read more.
Trends in Canadian CRM Usage
If 2021 was the year of Canadian companies dipping their toes into CRM, 2022 has been the stampede to launch CRM Marketing right away!
The Evolution of Affiliate Into a Full Funnel Performance Driver
Affiliate as an industry has been thought of strictly as a performance driver for a long time. Marketers have long used affiliates as a last-click strategy to deliver sales—serving as a lever that they pull to drive traffic during peak shopping seasons, new product launches, etc.
Make the Most of Your Holiday Marketing Campaign
As Canadians prepare for a recession and contend with increasing inflation rates, many holiday shoppers are shifting their spending habits. In fact, according to a recent Angus Reid Group survey, 53 percent of Canadians are planning to spend less this holiday season compared to previous years.
Where's everyone going?
Thousands of people were laid off, previously banned accounts have been reactivated, and Elon issued a "hardcore" challenge to all staff. Read more.
The Bridgebuilders
It’s all too easy for people to remain within the walls of their profession for decades without ever venturing to examine what lies beyond. But when what lies beyond comes through those walls and demands your attention, you have a choice to make: rebuild the wall or be open to listening and learning. This article marks one settler’s efforts to listen and learn.
Marketing News Roundup: November 23, 2022
Today we feature a round-up of some big events and recent industry happenings.