Have you noticed that the world's largest search engine seems to be finding new and creative ways to prevent you from clicking out to any website that isn't Google-owned? It's a troubling trend that creates disadvantages for small businesses and threatens to force everyone to pay the Google-toll, or else be left out of the world's most powerful sales channel.

Science: The case for NOT invoking science when marketing consumer products. Media Buying: TikTok’s role in the short-form video ad boom — signs of ad saturation and reduced user engagement on the horizon. Social Media: Instagram Reels rolls out new features including trends, editing options, and gifts for users.

No, the Pope wasn't wearing a puffy jacket. How can we safeguard ourselves from an Internet that's become really good at tricking us?

Founded in 2013 as an artist-owned cooperative, Stocksy is a royalty-free stock media company based in Victoria, B.C. Unlike other sites with generic leaning-in-to-peer-at-a-laptop pictures, Stocksy’s collections are beautiful, creative and richly diverse.

TikTok's turbulent testimony — what’s next, after its CEO’s lackluster performance. Microsoft and Google both update their ad lineup. The ecommerce categories poised to dominate. And more!

A funny thing happens when the big budget brands start to tighten their wallets: Ad platforms compete for their business, which leads to innovations that give us all exciting new options to explore.Through the finance-fuelled 2020-2022 economies, times were good for platforms like Google and Facebook.

Metaverse on hold: Meta's ambitious project hits a snag… Missed connections: the clever account verification tactic… What is businesses' biggest strategy blunder… and more!

Meta is building a Twitter competitor. The company confirmed today that it is working on a decentralized text-based social app, codenamed P92. MoneyControl quotes internal documents saying the app will be Instagram-branded and let users log in with their Instagram credentials.

TELUS launched the Critter Comforts playlist on YouTube and Optik TV (AB, BC, QC). Much like the fireplace channel or zen musical playlists, the video playlist offers Canadians a healthy dose of relaxation and delight all year round by watching their favourite TELUS critters.

The explosive growth that we’ve seen from AI in the past few weeks is absolutely unprecedented, but just about everybody is using it wrong.

Snap Inc. is innovating every day to provide users with the power of AR for fun and utility like shopping, product, and brand discovery. Read more.

Tod touches on: Hacking the Algorithms With Intentional Errors, Google’s Ad Revenue Slides, Did Bing's New AI Search Engine Just Leak?, and more.

It already seems that the tech trend that’s going to have the greatest impact on the way we all work this year is Artificial Intelligence. Every year there is one tech-fuelled hype cycle or another, and in each case, the run-up is hyperbolic, and the adoption is slower than anticipated. What varies, however, is the lasting impact that the trend has on "real life."

There will always be significant trends and developments on the horizon that will touch the marketing domain. The recent ChatGPT release is a big one. Regardless of the hype and hyperbole (aka noise) from marketing peers, we cannot downplay its importance. Nor can Google overlook the legit threat to its 20-year dominance of search.

The Bell 5G Shot Clock Challenge on Snapchat leverages the unprecedented speed and latency of 5G, enabling several thousand players to connect at once.

By now we’ve all seen the ChatGPT screenshots, and may have even posted selfies from Lensa, the AI-enabled thirst-trap generator. We even wrote all about it in The Brief a couple of weeks ago, but the question remains: Can these robots do anything that’s actually helpful?

What is Chat GPT and why is everyone talking about it? On Twitter, blogs, and at the office, Chat GPT has taken over the conversation in marketing. However, not everyone is a fan.

So what is Chat GPT? Who better to ask than Chat GPT itself? 

So what can we learn from the campaign that has other music streaming services wishing they’d thought of it first? Here are 5 major takeaways. 

These days, content marketing is more than just a handy tool. It’s a necessity for most brands — and if you plan to do it, you should plan to do it well.

Remember, your audience has veritable mountains of unbranded content to choose from, no matter the medium…