To help us better prepare for 2023, we asked some of our favourite Canadian marketing professionals for their predictions for the coming year.

Just in time for the season of holiday cheer, Google Canada has announced applications are now open for the 2023 Google for Startups Accelerator Canada - helping Canadian startups begin the new year strong! 

The tool is called ChatGPT & it's the latest release from the Open.ai project that's aimed at making AI more useful & accessible.

This week, Tod touches on: Meta's New "Additional Attributed" Conversions. Moving Slowly on AI for Creative. Google Axes Duplex on the Web. Read more.

Spotify has unveiled its 2022 Wrapped campaign and personalized user experience, inspired by just that. At the same time, Spotify is also unveiling the top artists, songs, albums, and podcasts that made up the vibrant kaleidoscope of the 456M listeners around the world. 

Online shopping has been a durable change since the start of the pandemic with no signs of slowing down. Ecommerce represents 14% of Canada's retail sales.

Two years ago, we sought to better understand the relationship between CMOs and CFOs. Our study, amongst many other things, revealed that those departments speak different languages. Especially when it comes to budgets. Most  importantly, it revealed how CFOs view the role of marketing. To quote one:  

Twitter's plan to combat brand impersonation was to offer a second verified badge. But within hours of its rollout, Elon Musk cancelled the plan.

What is a CRM? If, according to management guru Peter Drucker, the purpose of a business is to create and keep a customer, then Customer Relationship Management is the process of managing and strengthening the relationships with current and potential customers.