The Digital Marketing Sector Council (DMSC) is pleased to announce it has received funding from DIGITAL, Canada’s Global Innovation Cluster for digital technologies, to support the Raising Voices Project – an initiative with NPower Canada and Jelly Academy, that seeks to build bridges for underserved Indigenous talent, equipping them with in-demand micro-credentials and paid work experience with Canada’s leading employers in order to obtain meaningful digital marketing careers.

As a team immersed in the fast-paced world of digital marketing, 2023 has been a rollercoaster of innovation, insights, and unexpected showdowns.

The obvious answer is to spend ad dollars with local publishers… but challenges permeate a lot of these conversations with brands- Is there enough inventory?

We always love watching what’s happening in the world of marketing, and recently, there’s been a few amazing trends that smart brands have been quick to jump onto. Let’s take a look at the past few week’s big marketing stories, what makes them so great, and how you can replicate these tactics in your marketing campaigns!

As search engine optimization (SEO) has matured as a channel in the last 15 years, many businesses have gotten used to relying on organic search as a steady source of traffic and revenue. Technologies which threaten to disrupt SEO, or that promise huge SEO opportunities, are going to catch the attention of many marketers, and right now AI is both.