News
We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.
How to Spot a Fake
No, the Pope wasn't wearing a puffy jacket. How can we safeguard ourselves from an Internet that's become really good at tricking us?
Golin Promotes New Vice President to Oversee Consumer Business
Golin, a global public relations agency, recently announced the promotion of Shaday Livingston as vice president to oversee consumer business.
Google Releases 2023 Ads Safety Report and Search Updates
This week Google released two announcements about Google Ads and Google Search. If you haven’t already, it’s time you catch up with the latest news from the world's most popular search engine. Let’s dive in.
The “Why” Behind SocialPacific, Vancouver’s Next Big Marketing Event
As someone who has attended and spoken at various marketing conferences over the years, I can attest to the immense value they provide to professionals in the industry. From networking opportunities to insights on the latest trends and strategies, conferences have become a cornerstone of professional development for marketers across the world.
Q&A: Christina Minshull, Head of Marketing and Design at Stocksy
Founded in 2013 as an artist-owned cooperative, Stocksy is a royalty-free stock media company based in Victoria, B.C. Unlike other sites with generic leaning-in-to-peer-at-a-laptop pictures, Stocksy’s collections are beautiful, creative and richly diverse.
Will TikTok Be Banned?
TikTok’s CEO, Shou Chew, appeared before US Congress this week to answer questions about how the world’s fastest-growing social media platform operates, and especially how it is (or isn’t) sharing user data with the Chinese Communist Party.
You’ll Hate This Stupid, Terrible, Lousy Headline, But Will You Read This Issue?
TikTok's turbulent testimony — what’s next, after its CEO’s lackluster performance. Microsoft and Google both update their ad lineup. The ecommerce categories poised to dominate. And more!
Retail marketing considerations for American brands breaking into the Canadian market
The recent announcement of Nordstrom’s departure from Canada has sparked conversation around what American retailers need to consider when playing in the Canadian market.
Competition Breeds Innovation, Even in Digital Advertising
A funny thing happens when the big budget brands start to tighten their wallets: Ad platforms compete for their business, which leads to innovations that give us all exciting new options to explore.Through the finance-fuelled 2020-2022 economies, times were good for platforms like Google and Facebook.
Calgary Marketing Agency Named Best International Tourism Marketing & Communications Agency
CIPR Communications receives recognition for over 10 years of offering exceptional marketing and communications services in the international tourism sector.
Sweet Dreams Aren't Made of Metaverse
Metaverse on hold: Meta's ambitious project hits a snag… Missed connections: the clever account verification tactic… What is businesses' biggest strategy blunder… and more!
The Five Best Digital Marketing Conferences in Canada
Attending digital marketing events is an excellent way to learn new skills, network with professionals, and stay up to date on the latest trends. Canada has a vibrant digital marketing community, and there are several excellent events that take place throughout the year. In this blog post, we will explore the top five digital marketing events in Canada.
‘What I wish I knew’ - Insights from Canada’s leading businesswomen
International Women’s Day has come and gone but conversations about gender equality must persist. Read about Canada’s leading businesswomen.
Q&A with Kristie Painting, Pinterest's Country Manager
This March, Marketing News Canada is celebrating some of the incredible women in Canada’s business and marketing industries. Profiling their leadership and accomplishments, we are sharing the stories of several of the nation’s most inspirational and influential women in the industry.
Building A New Marketing Culture
As more and more marketing leaders turn to business agility and its application inside the marketing domain, I’ve observed some common themes that underline the distinct need to bridge understanding and context for the change it brings.
Meta vs Mastodon: Battle for the Future of Decentralized Social Media
Meta is building a Twitter competitor. The company confirmed today that it is working on a decentralized text-based social app, codenamed P92. MoneyControl quotes internal documents saying the app will be Instagram-branded and let users log in with their Instagram credentials.
IWD: The Need for More Women in Technical Marketing Roles and Education
I doubt you’d be surprised if I told you that the number of women in science, technology, mathematics and engineering (STEM) roles is less than their male counterparts. This has been an ongoing conversation, and a study from just last year reported that women in STEM publish less, are paid less for research and do not progress as far in their careers as men.
ICA launches creative power list 2023 showcasing leading Canadian agencies
The Institute of Canadian Agencies (ICA) has published its Creative Power List 2023, the definitive ranking of agencies in Canada based on their performance at major domestic and international creative awards last year.