News

We unearth the latest news, tips, tricks, and insights from the best marketers from Canada and around the world, and share pertinent industry news.

Marketing, News, Events Juliana Bermudez Marketing, News, Events Juliana Bermudez

The “Why” Behind SocialPacific, Vancouver’s Next Big Marketing Event

As someone who has attended and spoken at various marketing conferences over the years, I can attest to the immense value they provide to professionals in the industry. From networking opportunities to insights on the latest trends and strategies, conferences have become a cornerstone of professional development for marketers across the world.

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Marketing, Technology, Social Media, Advertising Juliana Bermudez Marketing, Technology, Social Media, Advertising Juliana Bermudez

Competition Breeds Innovation, Even in Digital Advertising

A funny thing happens when the big budget brands start to tighten their wallets: Ad platforms compete for their business, which leads to innovations that give us all exciting new options to explore.Through the finance-fuelled 2020-2022 economies, times were good for platforms like Google and Facebook.

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Marketing, Teaching, Events Juliana Bermudez Marketing, Teaching, Events Juliana Bermudez

The Five Best Digital Marketing Conferences in Canada

Attending digital marketing events is an excellent way to learn new skills, network with professionals, and stay up to date on the latest trends. Canada has a vibrant digital marketing community, and there are several excellent events that take place throughout the year. In this blog post, we will explore the top five digital marketing events in Canada.

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Marketing Juliana Bermudez Marketing Juliana Bermudez

Building A New Marketing Culture

As more and more marketing leaders turn to business agility and its application inside the marketing domain, I’ve observed some common themes that underline the distinct need to bridge understanding and context for the change it brings.

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Marketing, News Juliana Bermudez Marketing, News Juliana Bermudez

IWD: The Need for More Women in Technical Marketing Roles and Education

I doubt you’d be surprised if I told you that the number of women in science, technology, mathematics and engineering (STEM) roles is less than their male counterparts. This has been an ongoing conversation, and a study from just last year reported that women in STEM publish less, are paid less for research and do not progress as far in their careers as men.

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