Today we feature a round-up of some big events and recent industry happenings: Shopify Tells Employees to Decline Meetings, What Does Gen Z Want From Brands, Instacart Adds 20 New Retailers and 60% More Stores Across Canada, and DoorDash Canada Launches New Partnership Plans.

To understand why these individuals & nominees choose to work in the field of marketing & communications education, we asked several questions.

This started back in 1985 when the founder and owner of Montréal-based Félix and Norton Cookies opened his first shop. He made hand deliveries to radio stations around Montréal so they would mention his products on air - a true “word of mouth” strategy, which eventually evolved into a sizable radio advertising budget that spanned 10 years after the success of those initial hand deliveries.

As the new year approaches, it’s always insightful to look back on your consumption habits throughout the past year. Did you support any Indigenous brands? Were you more willing to support a brand who donates proceeds to a charitable cause? Or did you not think twice about which brands received your money?

Today we feature a round-up of some big events and recent industry happenings: Nielsen Canada Reveals Insights Amid Growing Soccer Popularity in North America, Demand Spring Releases 2023 Revenue Marketing Predictions, rock-t Promotions Wraps 2022 with Three New Client Wins, How Snapchat Captured You in 2022, and Google Productivity Expert Offering Inbox Organization Tips for 2023

By now we’ve all seen the ChatGPT screenshots, and may have even posted selfies from Lensa, the AI-enabled thirst-trap generator. We even wrote all about it in The Brief a couple of weeks ago, but the question remains: Can these robots do anything that’s actually helpful?

Fresh Prep has transformed the way Canadians shop for food by marketing to a very specific and large audience of Canadian shoppers. Read more.

Students compromise for their future salary, they sacrifice their bank accounts and incur debt, all in the name of potential career success. Read more.

What is Chat GPT and why is everyone talking about it? On Twitter, blogs, and at the office, Chat GPT has taken over the conversation in marketing. However, not everyone is a fan.

So what is Chat GPT? Who better to ask than Chat GPT itself? 

So what can we learn from the campaign that has other music streaming services wishing they’d thought of it first? Here are 5 major takeaways. 

With the global movement to get more digital and more customer-centric, companies across Canada are investing in Customer Relationship Management (CRM) technologies like Salesforce, and Microsoft Dynamics 365, to better market and sell to their customers. 

Tod touches on: New Google Ranking Factor Unlocked: Experience, Social Commerce Comes to CTV, Women Podcast Listeners a Lucrative Audience, and more.

There's been a generally accepted truth in the world of digital performance marketing since its inception: Direct, explicit messaging will always outperform subtlety.

These days, content marketing is more than just a handy tool. It’s a necessity for most brands — and if you plan to do it, you should plan to do it well.

Remember, your audience has veritable mountains of unbranded content to choose from, no matter the medium…

To help us better prepare for 2023, we asked some of our favourite Canadian marketing professionals for their predictions for the coming year.

Marketing News Roundup: December 14, 2022, we feature a round-up of some big events and recent industry happenings. Learn more.

Co-leading Google Canada’s programmatic business with Jeremy Freedman, we often get asked what we think the future holds for programmatic media in 2023. Here is our view of what we believe to be the top 3 trends to watch next year.

Women are rising to the top of the PR, Marketing & Communications, specifically when it comes to the education of our future marketing professionals!

Amidst shifts in consumer behaviour and a challenging economic climate, marketers are in­creasing their use of audio marketing, and reliance on agencies.

In the 2022 Epica Awards there were Grand Prix winners from Germany, Norway, India, the United States, Canada and Brazil. The Grand Prix debate took place this year at The Groucho Club in London, in partnership with production company Papaya Films.