AI (PROBABLY) ISN’T COMING FOR YOUR JOB

One of the first things that we typically do when we start working with a new client is interview everyone involved to get to know what they do, how they work, and any roadblocks that are in their way. In the hundreds of interviews I’ve hosted, not once have I run into someone who reported that they have too much time and not enough stuff to fill their calendar.

Despite years of technology adoption (or maybe because of it) our days are filled with apps, spreadsheets, forms, folders, and Zoom calls. Now here comes AI.

WHY DO WE CARE ABOUT FIRST-PARTY ADS?

2019 was a magical time for digital marketers — ads were cheap, targeting was amazing, and the platforms were able to track your every move across the internet. Turns out, that wasn’t so great for our privacy. Bad actors abused the system, and data breaches were a regular occurrence, which led most major governments to introduce data-protection regulations. But it wasn’t governments that caused the biggest shift online, it was another tech company.

What was once written off as a silly lip-syncing app just did over $1 Billion of in-app purchases in a single quarter, which puts it at the top of the app store worldwide, and they haven’t even started selling stuff.

But first, what exactly are in-app purchases? Turns out that it’s almost entirely something called TikTok Coins.

Reddit is one of the weirdest, most amazing, open marketplaces for ideas on the Internet, and the drama that’s going on there this week is a microcosm of a much larger trend: content fuels AI, therefore databases of content are about to become worth a ton of money, and who should profit from that content?

In celebration of its 30th anniversary, Jackson Triggs recently unveiled a fresh new look that pays homage to its rich heritage while embracing its exciting future.

It feels like we’re at a crossroads right now when it comes to digital marketing, or at least the ad business. If you’ve been buying a decent volume of media recently, you’ve likely noticed that the numbers are looking really promising right now - I have good news, bad news, and an optimistic take:

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

The digital marketing industry is in a constant state of flux, meaning marketers must stay up-to-date with the latest skills, tools and trends. To gain a glimpse into the future of digital marketing skills training, we interviewed four esteemed tech leaders who shared their predictions. 

In an era dominated by content consumption, YouTube continues to transform the media landscape and capture the attention of audiences across the globe. 

Last night, as I was waiting for the series finale of Succession (incredible ending btw), it’s as if the TV-programming Gods knew I had been working on this Meta update, because the random channel I was watching in the meantime served up The Social Network movie.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

We are squarely in the middle of the biggest hype cycle since the cultural phenomenon that was Wordle, so if it’s been tough to keep up with the world of AI, you’re not alone. This week we’re bringing you a rundown of what’s happening, and specifically, how those happenings might be useful in your work right now.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

HAVE YOU HEARD ABOUT BLUESKY? Is Bluesky overhyped? Probably. Does it represent a major shift in the way that future social networks will be built? Also, probably.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates.

Jelly Academy and Career Education Society have teamed up to make the Digital Marketing Bootcamp available to B.C. secondary students via Workforce Training Certifications.