Canadians are changing the way they are consuming media, and it’s up to marketers to stay on the ball to ensure their products and services are being shared to the right audience on the right devices. Roku recently released its Video-on-Demand Evolution 2024 study which details the increasing shift of Canadian consumers from cable TV to streaming services, the unique opportunities advertisers have with streaming services such as Roku, and predictions about streaming in years to come.

The long-running organizational fights about who owns the customer or the customer experience are almost always a significant waste of time, energy, and money.

While we look to overcome silos, fragmented experiences, data accessibility, dark zones, and competing priorities, claims of ownership never get us ahead.

From experience, it equals in-fighting and digging in heels. It's counterproductive and stifles attempts to create real holistic experiences, wasting calories wrestling for control, which only prevents getting better at delivering it.

Despite the surge in online shopping during the pandemic, almost 70 per cent of purchases are still made inside a physical store. This shopping preference coupled with 74 per cent of shoppers actively looking for “special deals” before making a purchase enables a strong opportunity for in-store retail media.

After years of fans asking and patiently waiting, the popular burrito is finally returning for a limited time at Mucho Burrito

It all started with the dab. In 2014, Gen Z made their first submission to their culture’s permanent record with the infamous gesture: arms stretched upward and eyes tucked into the elbows. It was the opening meme to a coming of age for an entire generation.

A global leader in live entertainment continues to extend its creative reach beyond the stage with an all-new offering aimed at producing social-first content for brands

We always love watching what’s happening in the world of marketing, and recently, there’s been a few amazing trends that smart brands have been quick to jump onto. Let’s take a look at the past few week’s big marketing stories, what makes them so great, and how you can replicate these tactics in your marketing campaigns!

As search engine optimization (SEO) has matured as a channel in the last 15 years, many businesses have gotten used to relying on organic search as a steady source of traffic and revenue. Technologies which threaten to disrupt SEO, or that promise huge SEO opportunities, are going to catch the attention of many marketers, and right now AI is both.

Who Cares About Cookies? The way that the internet works is about to change dramatically, and if Google has its way, you might not even notice.

We all know and love the free and open internet, and as Google is quick to point out, that’s only possible because websites are able to make money through advertising.

By harnessing the power of social media marketing, influencer collaborations and high-quality content, small businesses can not only survive but thrive in a time when conventional business operations have become unusually challenging.

One of the hottest topics of conversation in marketing circles is always how “kids these days” are consuming media, but this week we learned something even more interesting: They might actually like being advertised to.