By now we’ve all seen the ChatGPT screenshots, and may have even posted selfies from Lensa, the AI-enabled thirst-trap generator. We even wrote all about it in The Brief a couple of weeks ago, but the question remains: Can these robots do anything that’s actually helpful?

Fresh Prep has transformed the way Canadians shop for food by marketing to a very specific and large audience of Canadian shoppers. Read more.

With the global movement to get more digital and more customer-centric, companies across Canada are investing in Customer Relationship Management (CRM) technologies like Salesforce, and Microsoft Dynamics 365, to better market and sell to their customers. 

Tod touches on: New Google Ranking Factor Unlocked: Experience, Social Commerce Comes to CTV, Women Podcast Listeners a Lucrative Audience, and more.

These days, content marketing is more than just a handy tool. It’s a necessity for most brands — and if you plan to do it, you should plan to do it well.

Remember, your audience has veritable mountains of unbranded content to choose from, no matter the medium…

To help us better prepare for 2023, we asked some of our favourite Canadian marketing professionals for their predictions for the coming year.

Women are rising to the top of the PR, Marketing & Communications, specifically when it comes to the education of our future marketing professionals!

Today In Digital Marketing is a daily podcast and daily newsletter showcasing the latest in marketing trends and updates. This week, Tod touches on: Does Inflation Belong in Marketing? TikTok: No License? No Song. Your Next Media Buy: Grogu? and Google: Behavioural Modeling in Realtime Reporting

As the winter season approaches, there is nothing more comforting than sharing a warm cup of coffee with loved ones. This holiday, McCafé® invites Canadians to extend that comfort by contributing to a greater cause and Share a Cup of Love in support of Ronald McDonald House Charities® (RMHC®) Canada.

The Visible & Vocal has returned for the third time - designed to exclusively focus on BIPOC voices in Canadian advertising and marketing.

Today we feature a round-up of some big events and recent industry happenings. Turo Opens the Door to Extraordinary, Pluto TV Debuts in Canada with 110+ Unique Free Channels, Discord Data: Do you have ‘Emoji Power?’ Gen Z does, Matte PR to Representing Ladurée Canada, and How Tangerine Created 250+ Customized Videos in Ads Creative Studio.

So, in the spirit of creativity, we’d like to walk you through four killer podcast formats that are a little less common, but seriously rich in potential. You’ll find a breakdown of each of these categories: Narrative Nonfiction, Narrative Fiction, Nonlinear and Mini-Episodes.

This week, Tod touches on: Meta's New "Additional Attributed" Conversions. Moving Slowly on AI for Creative. Google Axes Duplex on the Web. Read more.

Viral Nation Launches VN Secure, an Advanced AI Solution to Revolutionize Social Media Screening and Security. Read more.

Today we feature a round-up of some big events and recent industry happenings. Meta: Supporting Indigenous-owned SMBs ahead of the holiday’s.GoDaddy and Canadian Shoppers Agree that Value for Money is Important. This Trending Kid’s Compound Gets GranulaR WITH Niche Creators. Frito Lay Canada & Bauer X Unite Canadian Creatives for New Capsule Collection. AdsWizz signs exclusive agreement with Son.

World’s first Center of Excellence in work time reduction launched in Canada to support the global move to shorter working weeks. Read more.

Thousands of people were laid off, previously banned accounts have been reactivated, and Elon issued a "hardcore" challenge to all staff. Read more.

It’s all too easy for people to remain within the walls of their profession for decades without ever venturing to examine what lies beyond. But when what lies beyond comes through those walls and demands your attention, you have a choice to make: rebuild the wall or be open to listening and learning. This article marks one settler’s efforts to listen and learn.

Today we feature a round-up of some big events and recent industry happenings.

Whether they’re hired independently or provided by the podcast production agency, this person should play a significant role in the success of your show.