We always love watching what’s happening in the world of marketing, and recently, there’s been a few amazing trends that smart brands have been quick to jump onto. Let’s take a look at the past few week’s big marketing stories, what makes them so great, and how you can replicate these tactics in your marketing campaigns!

As search engine optimization (SEO) has matured as a channel in the last 15 years, many businesses have gotten used to relying on organic search as a steady source of traffic and revenue. Technologies which threaten to disrupt SEO, or that promise huge SEO opportunities, are going to catch the attention of many marketers, and right now AI is both.

Who Cares About Cookies? The way that the internet works is about to change dramatically, and if Google has its way, you might not even notice.

We all know and love the free and open internet, and as Google is quick to point out, that’s only possible because websites are able to make money through advertising.

By harnessing the power of social media marketing, influencer collaborations and high-quality content, small businesses can not only survive but thrive in a time when conventional business operations have become unusually challenging.

One of the hottest topics of conversation in marketing circles is always how “kids these days” are consuming media, but this week we learned something even more interesting: They might actually like being advertised to.

TODAY’S TV ADS ARE EASY, CHEAP, AND POTENTIALLY REALLY EFFECTIVE

The pinnacle of advertising creativity has always been the 30-second TV spot, partly because it has been available only to the advertisers with the deepest pockets. We grew up watching Doritos, Nike, McDonald’s, and Apple build billions in brand value through a single media type. The new way that most of us watch shows today is opening up the medium to just about any marketer with an iPhone and a credit card (many platforms have $0 minimum spend).